Branding Tips

  • Food trucks are driving profit for Canadian restaurateurs

    August 2, 2012
    A small group of Canadian restaurateurs is taking their unique twist on food service literally to the streets. From designer tacos and high-end burgers to gourmet cupcakes and deli sandwiches, a number of chefs are counting on the power of social media and the eclectic tastes of a restless generation to turn the Canadian foodservice industry ...
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  • Three tips for redesigning your restaurant’s website

    May 16, 2012
    By Patti Hone Every now and then your website needs a refresh. There are a number of good reasons for redesigning your site: part of a rebrand, adding new functions such as a content management system, or perhaps it is just outdated. A redesign can make a big difference that’s either positive or negative if not done ...
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  • Six tips for improving your brand recognition at summer food festivals

    May 12, 2012
    By Diane Chiasson The summer season is a great time for restaurants to bring in extra business by attracting tourists, opening your patio, reinvigorating your menu with fresh, local produce, and promoting ice-cold, thirst-quenching cocktails. But have you considered participating in a summer food festival? Each year, there seems to be an increase in the number of ...
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  • Seven tips for moving up in search rankings by improving your web presence

    April 16, 2012
    By Diane Chiasson Creating an online presence with useful content is one of the major keys to be successful on the Internet today. Today, a website has to offer much more than just basic information about your restaurant or foodservice operation. It has to engage your visitors and encourage repeat visits. Diane Chiasson, FCSI, President of Chiasson ...
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  • How to earn extra profits and free advertising with retail merchandise

    March 14, 2012
    By Diane Chiasson Selling retail and promotional items can help your company in many ways. It can help you enhance and strengthen your brand image, as well as bring in more revenue. It’s not just for big chain and theme restaurants anymore. Any restaurant or foodservice owner or operator could benefit from it. If the merchandise is ...
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  • Today’s Tip: Customers are sweet on thank-you mints

    October 17, 2011
    October 17, 2011 Private label “thank-you mints” are a great way of branding. Customers take the mints with them in their pocket and will later be reminded of their restaurant experience – potentially returning for another meal. Customers like to be surprised, and when they receive a quality candy or mint at the end of their ...
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  • Today’s Tip: Building brand awareness

    September 20, 2011
    By David Swanston September 20, 2011 Independent op erators often overlook a simple yet powerful marketing opportunity available to them each and every day. Placing the business name, logo and contact information on everyday items such as carryout containers, mints and napkins are simple ways to strengthen brand awareness. When people see a customer carrying a branded take-out ...
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  • Tips for developing or rebranding a restaurant concept

    June 23, 2011
    By Diane Chiasson Whether you are thinking of opening a new restaurant or rebranding your current concept, what you come up with during the initial stages of your restaurant’s development could already decide the fate of your success. With so much competition in the marketplace, it is essential that you come up with an original and unique ...
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  • Five steps for franchisors and franchisees to maximize your brand and generate business

    June 7, 2011
    By Leya Abramson June 7, 2011 Picture this: you are on your way into work in the morning and you notice out of the corner of your eye the Starbucks logo. What is the first thing that comes to mind? When you see the Starbucks logo you might think of an elevated food and beverage offering in ...
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  • Proper signage can help increase sales dramatically

    May 22, 2011
    By Diane Chiasson Your signage is your silent salesperson, and should perform the same job as a salesperson does – sell your products! Signage is one of your most effective merchandising tools, so it is important to ensure that your signage is not only giving your customers information about your products but also telling your customers to ...
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