Your menu pricing strategy can help your restaurant get ahead
September 22, 2022
As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy can ...Read more about this postHow to use design to make your restaurant stand out – part 3: marketing materials
September 22, 2022
By Megan Prevost Designing your restaurant to promote your unique, identifiable brand means looking at more than just artwork and lighting to make your restaurant stand out. You’ll want to ensure that anything that mentions or promotes your restaurant also portrays that stand-out branding. This means everything from the design of your business cards to your ...Read more about this postModern food delivery requires modern food packaging
September 21, 2022
With takeout and delivery so popular and so many restaurants competing for attention, food packaging counts. Studies show that 72 per cent of consumers are influenced by a product’s packaging when deciding whether to buy, so your takeout and delivery packaging could be an important sales tool for your restaurant. Here’s a look at some of ...Read more about this postHow to use design to make your restaurant stand out — part 2: restaurant atmosphere
September 7, 2022
By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based on ...Read more about this postWhy custom uniforms can be effective tools in the hospitality industry
August 30, 2022
By Nick Warrick Staff members in the hospitality industry have a critical role in providing a positive customer experience. These employees represent your brand, whether they work in the background or have face-to-face customer interactions. The clothing your staff wears creates a lasting first impression for your guests. Choosing custom uniforms at your location makes a ...Read more about this postHow to use design to make your restaurant stand out — part 1: food & menus
August 22, 2022
By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish your ...Read more about this postWhy you should solicit more online reviews (and how to do it)
August 12, 2022
By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, Berkeley, ...Read more about this postHow restaurants can create community by partnering with nonprofits
August 11, 2022
By Adrian Johansen It’s not uncommon for restaurants and nonprofits to work together, mostly to raise money for that particular organization or because the restaurant supports it and wants to find a way to give back. One of the most common practices is for a patron to mention an organization by name at the restaurant and ...Read more about this postRestaurant design trends for the post-pandemic consumer
July 29, 2022
Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer? The latest edition of Datassential’s Trendspotting report notes that as restaurants continue to struggle to stay afloat in the post-pandemic, inflation-infused climate, more than one in five ...Read more about this postHow to design an awesome summer menu
July 19, 2022
By Megan Prevost Thanks to tourism, longer days, and more leisure time, summer is always a busy season for restaurants. The summer season offers numerous opportunities to create an exclusive experience for customers that they won’t find elsewhere. To create a special summer experience, start with your menu. Your menu isn’t just a piece of paper with ...Read more about this postMaking the most of your summer patio
July 7, 2022
By Megan Prevost By July, most restaurants are deep into their summer patio season. But are you making the most of your outdoor space? Having an outdoor seating option is a huge draw for any local restaurant and even more so when the patio itself has added features not found within the regular restaurant. Setting up a patio ...Read more about this post3 tips for maximizing restaurant cross-promotion
June 14, 2022
By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The trick ...Read more about this postConcepts to Watch: La Cubana, Goodfellas, Dineen Coffee
June 10, 2022
By Katie Belflower A bold and decisive restaurant branding and concept are important for success. Every month, with Technomic’s Concepts to Watch, we highlight three restaurants that demonstrate this across the country. This month, the focus is on Ontario, with Toronto Cuban restaurant La Cubana, southern Ontario pizzeria Goodfellas, and Toronto coffee company Dineen spotlighted. Source: La Cubana ...Read more about this postWhy creating a story with your menu makes a difference
May 24, 2022
By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom to focus ...Read more about this postHeading into summer 2022, where does Canadian foodservice stand?
May 9, 2022
By David Hopkins It’s difficult to believe it but we’re already more than a third of the way through 2022. Now, more than two years into the pandemic, Canadian foodservice businesses are continually facing challenges while also experiencing new successes and new innovations. Even as we’re only in the fifth month of the year, there are ...Read more about this post
