Marketing Basics

  • Email marketing for restaurants

    April 24, 2024
    Are you making the most of your marketing strategy? From social media to SMS to email, it might be time to up your marketing game. Studies show that customers prefer to hear from restaurants via email, but are you making the most of this medium to maximize loyalty and increase margins? The offer Since email is the ...
    Read more about this post
  • What value looks like to today’s restaurant guests

    April 1, 2024
    Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. Service Value ...
    Read more about this post
  • Celebrities are helping restaurants get attention

    March 19, 2024
    Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s campaign ...
    Read more about this post
  • Restaurant marketing in 2024

    March 15, 2024
    Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences? Whether ...
    Read more about this post
  • Top tips for minimizing restaurant expenses

    February 21, 2024
    By Charli Tanner Everyone is feeling the financial pinch, and with restaurants facing rising food, utility, and labour costs, they are keeping a close eye on their profit margins. Reports at the end of 2023 revealed that rising costs meant one-third of Canadian restaurants were operating at a loss, highlighting the need for reducing expenses and ...
    Read more about this post
  • Are mobile games a viable marketing tool for your restaurant?

    November 30, 2023
    From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants are relying solely ...
    Read more about this post
  • Are podcasts the next marketing tool for restaurants?

    November 15, 2023
    Restaurant marketing has evolved over the last few years to rely heavily on social media, with foodies making their presence most known on Instagram and TikTok. With the rapid pace of the restaurant industry, sometimes it can be a challenge to stay on top of the latest trends. These days, marketers are flocking to podcasts ...
    Read more about this post
  • Restaurants are adding late-night to capture customers

    October 18, 2023
    As restaurants strive to build loyalty and boost their bottom lines, some are finding success drawing in a late-night crowd with extended hours. Studies show that there has been 7.5 per cent growth in this daypart during Q2 year-over-year, and it’s becoming a viable source of increased revenues for many restaurants. Pizza Hut has extended the ...
    Read more about this post
  • 5 partnerships that can raise your restaurant revenue

    September 11, 2023
    By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, attracting attention ...
    Read more about this post
  • Taking it back to traditional restaurant marketing

    September 7, 2023
    Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...
    Read more about this post
  • Make your restaurant an occasion destination

    September 1, 2023
    Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables ...
    Read more about this post
  • Getting your loyalty program up to date

    August 22, 2023
    With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain ...
    Read more about this post
  • Use your personal brand to build your restaurant business

    August 14, 2023
    By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...
    Read more about this post
  • Building a connection with your customers

    August 4, 2023
    The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in ...
    Read more about this post
  • July food holidays to celebrate at your restaurant

    June 22, 2023
    Summer is the perfect time to celebrate food holidays, get people excited to be out on the patio, and draw in a new seasonal crowd. You can go big with décor and entertainment, or you can scale down to include just a few feature items on your menu. Celebrating food holidays is a great way ...
    Read more about this post