September 11, 2023 By Mark Plumlee
Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved.
There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, attracting attention ...Read more about this post
September 7, 2023 Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though.
It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...Read more about this post
September 1, 2023 Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables ...Read more about this post
August 22, 2023 With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain ...Read more about this post
August 14, 2023 By Matt Parkin
In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...Read more about this post
August 4, 2023 The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in ...Read more about this post
June 22, 2023 Summer is the perfect time to celebrate food holidays, get people excited to be out on the patio, and draw in a new seasonal crowd. You can go big with décor and entertainment, or you can scale down to include just a few feature items on your menu. Celebrating food holidays is a great way ...Read more about this post
June 15, 2023 As restaurants compete for customers in a crowded marketplace, how can your business stand out from the competition? Getting attention for your restaurant is the name of the game. After all, you won’t fill those seats if they haven’t heard of you. Whether you have a solid marketing strategy or you’re giving the old one ...Read more about this post
June 6, 2023 Making a name for your restaurant, growing your brand, and boosting loyalty are all great ways to get attention and welcome new customers. But what’s the best way to spread the word about your restaurant? Influencer marketing is a trend that has really taken off in the last few years, and it could be just ...Read more about this post
May 2, 2023 By Mark Plumlee
The restaurant industry is increasingly being driven and impacted by social media. Apps like Instagram, TikTok, and Facebook can help you generate more website hits, create buzz, and contribute to your restaurant’s overall success.
Think of it this way: if each post is like a mini billboard, then the more followers you have, the ...Read more about this post
February 22, 2023 Restaurants continue to struggle with food costs and labour shortages, but some experts are seeing inflation as a catalyst for positive change. David Hopkins, president of The Fifteen Group, sees the situation as a great opportunity for restaurants to tighten their operations and increase efficiency. Adjust pricing to address inflation “Restaurants have always had to face challenges ...Read more about this post
December 21, 2022 Canadians have been supporting their favourite restaurants more than ever this year, and some people are calling it “revenge dining.” According to OpenTable data, restaurants saw a 79 per cent increase in dining this year between January and October over last year, noting that meals between $41 and $65 per person were the most popular ...Read more about this post
December 12, 2022 By Mark Plumlee Ringing in the new year is the perfect occasion to treat your guests to a celebration, and as we welcome 2023, there are many different ways to make that happen. From events to deals, the new year presents a unique opportunities for restaurants to showcase their exciting offerings. Hosting New Year’s events doesn’t have ...Read more about this post
December 9, 2022 By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from the ...Read more about this post
December 2, 2022 Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and family, ...Read more about this post