Marketing Basics

  • The Instagram Effect: How social media impacts foodservice

    June 3, 2021
    By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo a ...
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  • How to promote your restaurant’s online ordering app

    May 26, 2021
    By Jessica Zekry The pandemic has forced restaurants and consumers alike to change their behaviours overnight. Online ordering was a growing trend for several years until it became the only way to keep restaurants afloat and diners served. The value and utility that this service offers has certainly allowed it to make its way into new ...
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  • Restaurant Branding During COVID-19: Being memorable

    April 14, 2021
    The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection along with ...
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  • Restaurant Branding During COVID-19: Building connection with your community

    March 17, 2021
    In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection you build ...
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  • Restaurant Branding During COVID-19: Developing your brand guide

    February 17, 2021
    In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though we are seeing the ...
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  • Designing an upselling strategy to increase your restaurant’s revenue

    February 17, 2021
    By Elizabeth Kelly In the world of sales, upselling is often considered an art, but in the restaurant industry, you need to get it down to a science. For successful upsell programs, consistency is key. Here are four steps to designing an upselling strategy that will increase your restaurant’s revenue: Step 1: Decide on your pairings Put thought into ...
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  • Mobile apps becoming a key focus for small businesses

    January 21, 2021
    A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth
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  • The pros and cons of delivery apps

    May 25, 2020
    How the data collected from a custom online ordering platform can pay off for your restaurant and potentially save you money in the long run
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  • How to solve the biggest problem with your restaurant marketing

    April 24, 2018
    By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As more restaurants ...
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  • Creating change in your restaurant: From concept to cultural reality

    February 7, 2018
    By Matt Rolfe Have you or your leadership team ever come up with a concept that you passionately agreed was the best idea or direction forward for your team or business, yet the idea failed or did not get implemented? This is commonplace for so many businesses and it is the difference between average and high-performing ...
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  • Getting your employees involved in your restaurant’s social media strategy

    January 16, 2018
    By Steven Chester Your servers, back-of-house staff and hosts are often your restaurant’s biggest supporters, so keeping your staff encouraged and motivated is paramount. One key way to keep your employees engaged is through an effective social media strategy. The first step to bringing your restaurant employees into the social media fold is encouragement. While some of ...
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  • Three easy marketing tactics to establish your restaurant online

    September 18, 2017
    By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid digital ...
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  • 13 tips and tricks for developing an ideal business plan

    August 24, 2017
    By Katrina McKinnon Every entrepreneur starts their own business with only one goal: to succeed. However, a vast majority of business owners have absolutely NO clear idea about how exactly to achieve the desired success. If you are one of those who wants to enjoy a good reputation and run a popular restaurant, you must be aware ...
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  • Insight into family-friendly dining from the NRA Show

    August 3, 2017
    By Laura Zaplantynsky-Bell Kids and family marketing insights from the NRA Show, Chicago, May 20-23, 2017 Upon returning home from the annual National Restaurant Association Show in Chicago — the largest annual gathering of the restaurant, foodservice and hospitality industry — we at Kidzsmart reflected on all the fascinating new trends impacting our industry, including plant-based proteins, ...
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  • Marketing for the size of your restaurant

    April 13, 2017
    By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or two ...
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