August 12, 2022 By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, Berkeley, ...Read more about this post
August 3, 2022 By Zach Williams Summer is a lively season for restaurants, overflowing with promotional possibilities. The daylight is long, the weather is fine, kids and teenagers are off school, and the revenue potential is huge. Now that the season is winding down, though, you might feel that you’re running low on marketing ideas. Have no fear, though, because the ...Read more about this post
July 19, 2022 By Megan Prevost Thanks to tourism, longer days, and more leisure time, summer is always a busy season for restaurants. The summer season offers numerous opportunities to create an exclusive experience for customers that they won’t find elsewhere. To create a special summer experience, start with your menu. Your menu isn’t just a piece of paper with ...Read more about this post
June 17, 2022 By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how to stand ...Read more about this post
June 14, 2022 By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The trick ...Read more about this post
May 30, 2022 By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising on a ...Read more about this post
May 24, 2022 By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom to focus ...Read more about this post
May 9, 2022 By David Hopkins It’s difficult to believe it but we’re already more than a third of the way through 2022. Now, more than two years into the pandemic, Canadian foodservice businesses are continually facing challenges while also experiencing new successes and new innovations. Even as we’re only in the fifth month of the year, there are ...Read more about this post
February 17, 2022 By Megan Prevost Everyone has their favourite restaurant. The one they go to when they want to celebrate or need a pick-up. The one that they pick when they can’t think of anything else. How do you think these restaurants become such a staple in people’s lives? Oftentimes, delicious food and a great experience keep people coming ...Read more about this post
February 8, 2022 By Mike Wilson The last two years have challenged restaurants with evolving safety concerns, rules, and diner behaviour and preferences. While sales were down 29 per cent entering 2021, they’re expected to increase 21 per cent in 2022, potentially reaching pre-pandemic levels. Restaurants must continue to be nimble, responsive, and creative to survive and thrive. For many, ...Read more about this post
December 30, 2021 By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Now, it’s time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime real estate for ...Read more about this post
December 9, 2021 By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a marketing guru ...Read more about this post
November 26, 2021 By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help you stick ...Read more about this post
July 8, 2021 You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way to connect and ...Read more about this post
June 3, 2021 By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo a ...Read more about this post
