Marketing Basics

  • Keeping your restaurant relevant in the mobile era

    November 14, 2016
    By Erick Kobres For the first time ever in 2015, mobile surpassed desktop as the primary tool for searching and accessing the internet in North America. This shift in use means that customers are now getting their day-to-day information on the go, instead of at their desks. As restaurant operators, how can you stay relevant to ...
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  • Navigating the new space of social media ads: Facebook, Twitter and Instagram

    November 10, 2016
    By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where to ...
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  • Appetizers take centre stage with bold flavours and ethnic influences

    October 26, 2016
    By Kristin Menas Appetizers are currently at the forefront of menu development, with operators using starter menus to test and experiment with bold flavours, unique ingredients and creative preparations. That appetizers can be ordered as a lead-in to a meal or as a snack between meals makes them particularly appealing options for diners looking to explore something ...
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  • Three steps to get, retain and develop your customers

    October 18, 2016
    By Matt Rolfe The purpose of the majority of marketing and promotions activity is to drive people into your business. It is a way to get customers inside your four walls rather than those of your competitors. Based on all of the activity to drive people into your location I encourage you to ask yourself the following: Are ...
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  • Millennial dining celebrates food’s authenticity

    October 11, 2016
    By Adele Rankin More research and discussion has been generated about Millennials than any other demographic in recent memory since Generation X. Determining what draws them to a certain product, and perhaps more importantly, what keeps them coming back, is the focus for everyone from hotel brands to retailers. Restaurateurs can also learn a few lessons ...
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  • Top 20 factors for success in the restaurant business

    October 7, 2016
    By Geoff Wilson Success in the restaurant business can be elusive. What’s more, success means different things to different people. Some operators want to just make a living. Others have loftier goals – maximization of market share, achievement of targeted return on investment and so on. Regardless of one’s definition of success, the basics in the ...
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  • Restaurant concepts to watch for October

    October 4, 2016
    By Kristin Menas In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Kupfert & Kim Instagram: 9,156 followers | Facebook: 4,310 likes | Twitter: 1,500 followers Locations: 6 (Toronto) Concept characteristics: Specializes in plant-based, wheat-free and ...
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  • The challenges and opportunities of operating a foodservice business in Canada

    September 12, 2016
    By Alex Fraser, Cheryl Gardner and David Hopkins The future of Canadian foodservice holds some exciting new opportunities but a few familiar challenges as well. Fresh new concepts with diversified menu offerings, along with innovations in technology, social media and marketing platforms will gain momentum. However, familiar challenges such as a weak Canadian dollar, acquiring and ...
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  • Watch for topped doughnuts on menus in September

    September 8, 2016
    By Kristin Menas Below we will highlight some of the leading menu trends to watch on Canadian menus in September. Korean barbecue About the trend: Operators are rolling out pork sandwiches, wings and other meat-focused items made with specialty Korean-inspired barbecue sauces Featured at quick-service and casual-dining restaurants Korean mentions are up 34.6 per cent overall on menus in the ...
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  • Mobile apps and restaurant convenience: What are you waiting for?

    August 25, 2016
    By Jennifer Gausby I was running late for work one morning, but was in desperate need of a jolt of caffeine. Thanks to Starbucks’ “mobile order and pay” application, I placed my double tall, non-fat latte order en route, and when I arrived at my local Starbucks my prepaid latte was ready and waiting for me. ...
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  • Add a taste of Rio to your menu

    August 5, 2016
    Celebrate the Olympics foodie-style with Brazilian menu favourites By Kavita Sabharwal Although the opening ceremony is set to take place on the evening of August 5th, it’s not too late for your restaurant to get into the competitive spirit of the upcoming 2016 Olympic Games. The Games are taking place in Rio de Janiero, Brazil, where food ...
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  • The changing landscape for foodservice in Canada

    August 2, 2016
    By Mark Dempsey When was the last time you visited a quick-service chain, a sit-down restaurant, or a supermarket? Depending on your answer, it may or may not come as a surprise to you that total traffic to the Canadian commercial foodservice marketplace was flat this last year versus the year before. While traffic is down, dollar ...
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  • How fast casual restaurants can foster customer loyalty with a lasting impression

    July 25, 2016
    By Jasmine Kafka Fast casual restaurants have the perfect recipe for families-on-the-go: convenient, fast and often featuring healthy meal options. Plus, no clean up! The question is, how do you create a meaningful connection with your customer when their visits are brief and interactions are minimal? Fast and fantastic first impressions It may be cliché but first impressions ...
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  • New customers are just a Pokémon Lure away

    July 22, 2016
    By Kavita Sabharwal Pokémon Go, the tremendously popular augmented reality game, was officially released in Canada on July 17. Since then, sidewalks and public spaces near PokéStops have been often overrun by kids and adults alike, all with their heads bent over their phones, trying to catch ‘em all. This craze that has been sweeping the nation ...
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  • Online food ordering goes mainstream with delivery apps

    July 5, 2016
    By Sean Beckingham Food delivery services are becoming more popular in Canada, and we’re not just referring to pizza and Chinese take-out. Food delivery apps offer worry-free, hassle-free ways to get a wide range of meals from fast-casual places and popular restaurants. UberEATS entered the market back in February 2015, capitalizing on their successful Uber driving services. ...
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