Marketing Basics

  • Restaurant concepts to watch for July

    June 20, 2016
    By Kristin Menas In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique. Flock Rotisserie + Greens Instagram: 3,205 followers | Twitter: 448 followers Locations: 3 (Toronto) Concept characteristics: Quality, healthy rotisserie chicken and specialty salads Free-range birds ...
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  • What to do when your food costs are rising

    June 6, 2016
    By Hugh Johnston With food inflation at a troubling 3.9 per cent year-over-year in the third quarter of 2015, operators have more reason than ever to be concerned about rising food costs. Leading the way were beef (up 12 per cent), fresh vegetables (up 11.5 per cent) and pasta (up 10.5 per cent). If you make ...
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  • How your beer glassware can serve up better profits

    June 1, 2016
    By Roger Mittag Glassware is one of those intangible items in hospitality that is often taken for granted. For centuries in North America, beer glassware has not been given a second thought. However, things have changed for the better. Breweries are now developing glassware that is designed to enhance the flavour and aromatic profile of the beer ...
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  • Restaurant menu trends to watch

    May 18, 2016
    By Kristin Menas The following trends will continue to make a big impact on restaurant menus this year. Below we will highlight some of the leading menu trends to watch on Canadian menus. Pretzels About the trend: A number of operators are experimenting with pretzels beyond pretzel buns, including the use of this salty snack as a breading ...
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  • Restaurant concepts to watch for May

    April 25, 2016
    By Kristin Menas In our first ever ‘concepts to watch,’ we highlight three restaurant concepts that are making an impact on Canadian diners. These original eateries use social media to their benefit, are positioned as fast-casual and offer guests unique experiences. Here’s a look at our top fast-casual restaurant concepts. Mandy’s Instagram: 5,797 followers |Facebook: 4,710 likes Locations: 3 ...
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  • Seizing the marketing force of the millennial generation

    April 19, 2016
    By Jennifer Gausby During my recent travels to Portugal I visited a restaurant that encouraged me to forget about time. On the back of the menu was a note from the owner that read: “Please stop your watch. Seize the moment.” He then went on to quote Andy Warhol, who said: “The idea of waiting for ...
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  • Eight ways to expand your restaurant

    April 18, 2016
    By Diane Chiasson Is it time to expand your restaurant? You have a reliable customer base and a profitable ongoing restaurant operation. Instead of going through the hassles of looking for real estate, dealing with major construction and suffering the headaches of opening another branch, consider an expansion of your existing location. Try these eight other ...
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  • Restaurant chains – get ready for B.C. franchise laws

    April 8, 2016
    By Chad Finkelstein Franchise law is a good thing. While that may seem an obvious and self-serving statement coming from a franchise lawyer, one of the reasons that I take satisfaction from my job has to do with the purpose that (I hope) it serves. And that has a lot to do with why franchise law ...
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  • Seven tips for a busy summer

    March 31, 2016
    By Diane Chiasson With the success of the Winter Olympic Games in Vancouver, Canada is becoming more of an international hotspot for travellers.  Tourists are increasingly realizing the draw of this beautiful country, from the scenery and mountains of the West Coast to the European flair of Quebec, the multicultural diversity of Ontario and the waterside ...
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  • Making the case for family engagement in restaurants

    March 31, 2016
    By Jasmine Kafka The family segment comprises roughly 50 per cent of restaurant revenues in casual dining, with an average cheque 83 per cent higher than couples or seniors (based on The NPD Group CREST Study, 2010). Leading industry consultants forecast that family dining visits will increase this year, as the economy improves and restaurants continue ...
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  • Mobile: What restaurant marketers need to know

    March 31, 2016
    In March 2015 a new mobile milestone was reached: the number of mobile-only adult internet users exceeded the number of desktop-only internet users. Smartphones and tablets have now become the primary access point to the internet. Consumers are relying on technology more each day, making it critical for restaurants to understand the impact of mobile ...
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  • Digital marketing for restaurants

    March 31, 2016
    We are constantly discovering new ways to use the Internet. For example, from virtually any location customers are now able to place their pizza order directly over the Internet through Pizza Hut’s website, or using an application on their own mobile handheld device. Social media and group buying Social media sites such as Facebook and Twitter have ...
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  • Why millennial families are important

    March 31, 2016
    By Laura Zaplatynsky-Bell Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from the ...
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  • How to speak social media: Bringing everyday language online

    March 21, 2016
    By Sean Beckingham March 21, 2016 Leave a comment Social media is built on its human audience, a fact that is sometimes forgotten when brands set up their social media platforms. It’s important that your brand speaks directly to your customers. Ultimately, they’re the ones for whom you’re posting pictures of your scrumptious food. To appeal to your ...
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  • Video is on the rise in social media marketing

    March 7, 2016
    By Sean Beckingham If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!” According to the video marketing experts at Adelie Studios, 64 per cent of consumers are more likely to buy a ...
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