March 31, 2016 We are constantly discovering new ways to use the Internet. For example, from virtually any location customers are now able to place their pizza order directly over the Internet through Pizza Hut’s website, or using an application on their own mobile handheld device.
Social media and group buying
Social media sites such as Facebook and Twitter have ...Read more about this post
March 31, 2016 By Laura Zaplatynsky-Bell
Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from the ...Read more about this post
March 31, 2016 By Diane Chiasson
With the success of the Winter Olympic Games in Vancouver, Canada is becoming more of an international hotspot for travellers. Tourists are increasingly realizing the draw of this beautiful country, from the scenery and mountains of the West Coast to the European flair of Quebec, the multicultural diversity of Ontario and the waterside ...Read more about this post
March 31, 2016 By Jasmine Kafka
The family segment comprises roughly 50 per cent of restaurant revenues in casual dining, with an average cheque 83 per cent higher than couples or seniors (based on The NPD Group CREST Study, 2010). Leading industry consultants forecast that family dining visits will increase this year, as the economy improves and restaurants continue ...Read more about this post
March 21, 2016 By Sean Beckingham
March 21, 2016 Leave a comment Social media is built on its human audience, a fact that is sometimes forgotten when brands set up their social media platforms. It’s important that your brand speaks directly to your customers. Ultimately, they’re the ones for whom you’re posting pictures of your scrumptious food. To appeal to your ...Read more about this post
March 7, 2016 By Sean Beckingham
If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!”
According to the video marketing experts at Adelie Studios, 64 per cent of consumers are more likely to buy a ...Read more about this post
March 2, 2016 By Diane Chiasson
Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day. Children celebrate their parents by taking them out for lavish meals, and with a little bit of planning, you can easily use this fact ...Read more about this post
February 25, 2016 By Jasmine Kafka
How can restaurants that cater to families gain a competitive edge in today’s fierce market? The NPD Group’s latest study examined a number of unique restaurant visits as opposed to the traditional breakfast, lunch and dinner segments. NDP’s CREST report found 18 unique visit situations, of which family visits accounted for 20 per ...Read more about this post
January 20, 2016 By Jordan Knox
January 20, 2016 In the hospitality industry, above all else, it is the experience that is sold. Those experiences may come in the form of dining, hotel stays or retail purchases. Long after a meal is finished, the major takeaway is the experience. Positive guest experiences are the number one driver of new business ...Read more about this post
January 5, 2016 By Diane Chiasson Restaurants that target families have to cater to both parents and their children. Kids are very influential in choosing a restaurant to dine, and are potentially your biggest customers. Today’s average parent will go to no ends to please and satisfy their children, and when it comes to food, parents will buy just ...Read more about this post
December 8, 2015 By Sean Beckingham On a typical day, Canadians make a combined 18 million visits to the country’s 89,000 food and beverage venues, creating annual revenues for the industry of about $72 billion. That’s a lot of competition! Increasingly, a strong social media presence is a “must have” for restaurants looking to succeed in a crowded marketplace.
Want ...Read more about this post
December 7, 2015 By Diane Chiasson You never get a second chance to make a good first impression. Your outdoor signage is much more than the name of your restaurant, it’s your customer’s initial encounter with your restaurant. Your restaurant sign is your advertisement! Your signage does much more than just announcing the name of your restaurant; it also ...Read more about this post
November 30, 2015 By Alex Powell and Priya Rao
November 30, 2015 The holidays are on the horizon. There’s a reason it’s called the most wonderful time of the year: your guests are cheerful and celebrating, bonuses are coming in and most people have saved all year to be able to splurge on good times, including exciting wines.
The holidays are ...Read more about this post
November 23, 2015 By Diane Chiasson
Opening a new restaurant from scratch is a lot more complicated than you think. My parents had a restaurant together and later on, my mother opened a small bakery. From my years of helping hundreds of operators successfully start, different types of foodservice operations, and for those who are thinking of opening a ...Read more about this post
October 29, 2015 By Denis Hancock and Jennifer Gausby There are many things restaurants can do to capitalize on Canadians’ desire to live better by eating healthier. The trick is to look beyond the usual tactics, namely reducing calories, sodium or fat by cutting portion sizes; changing sides; and removing great-tasting (but sometimes unhealthy) ingredients.The problem with these types ...Read more about this post
