Marketing Basics

  • Old is gold: Eight ways to draw in the 55+ crowd

    September 15, 2010
    By Diane Chiasson Guess which group of spenders has the most disposable income? Although most marketing companies believe the 18 to 40 year olds are the hottest group, the truth is baby boomers (born between 1946 and 1964) have the most cash to spend. Many in the 55+ group have retirement and pension plans that allow them ...
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  • Seven ideas for celebrating Mother’s Day and Father’s Day

    September 15, 2010
    By Diane Chiasson Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day. Children celebrate their parents by taking them out for lavish meals, so this is your opportunity to increase sales and bring in future business with ...
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