July 12, 2011 By Diane Chiasson
Back-to-school is one of the busiest times of the year for retail stores, as families stock up on new clothes, backpacks, pencils, notebooks and other items. Amidst all the chaos and frenzy of trying to get ready for school, families must also eat.
As a restaurant or foodservice operator, there are several ways you ...Read more about this post
March 4, 2011 By Diane Chiasson
Mobile marketing seems to be the new hot topic for restaurant and foodservice operators around the world, but like social media and other new technological trends, there seems to be a lot of talk but not that many restaurant operators have taken it up.
A lot of these new trends are targeting a younger ...Read more about this post
December 6, 2010 By Diane Chiasson
December 6, 2010 The holiday rush is in full force right now, which means that it is the busiest time of year for everyone. Non-stop shopping, year-end parties, school concerts, family gatherings, out-of-town guests… the events are endless. As a restaurant or foodservice operator, December is a great month to promote your business, boost ...Read more about this post
November 20, 2010 By Diane Chiasson
Effective merchandising is key to building success and boosting profits in your restaurant
I’ve been in the restaurant, foodservice and retail merchandising business for nearly 30 years, and I’ve seen the many changes the industry has undergone during that time. Most noticeably, merchandising is no longer considered an afterthought, or something to think about ...Read more about this post
September 30, 2010 By Diane Chiasson
It’s a well-known fact in the restaurant and foodservice industry that your menu is your most effective marketing tool. Your menu not only needs to be interesting enough to draw customers into your operation, but it also needs to create opportunities for you to get those customers to spend as much as possible.
Don’t ...Read more about this post
September 15, 2010 By Diane Chiasson
Guess which group of spenders has the most disposable income? Although most marketing companies believe the 18 to 40 year olds are the hottest group, the truth is baby boomers (born between 1946 and 1964) have the most cash to spend.
Many in the 55+ group have retirement and pension plans that allow them ...Read more about this post
September 15, 2010 By Diane Chiasson
Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day.
Children celebrate their parents by taking them out for lavish meals, so this is your opportunity to increase sales and bring in future business with ...Read more about this post
