February 4, 2026 Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception ...Read more about this post
January 27, 2026 By Lizzy Freier, Senior Director, Menu Research & Insights, Technomic
Innovation helps restaurants and chefs stand out and remain competitive in today’s crowded marketplace, and monitoring and incorporating the latest food trends can help operators stay inspired to treat guests to new, tasty menu items. In the latest edition of Trend Watch, we focus on three ...Read more about this post
December 17, 2025 By Lizzy Freier, Senior Director, Menu Research & Insights, Technomic
In our latest edition of Trend Watch with Technomic, we spotlight three of the top menu trends across Canada, highlighting some of the restaurants that are successfully adding them to their menus. This edition features corn in desserts, aji verde, and onsen tamago.
Corn in desserts
Corn is ...Read more about this post
September 30, 2025 By Katie Belflower
This month, we have teamed up with Technomic for our Trend Watch feature, highlighting fermented spices and seasonings, unique emulsions, and mushroom dust as three menu trends that are gaining popularity across Canada. We also take a look at how some Canadian restaurants are successfully adding them to their menus for a new ...Read more about this post
August 26, 2025 By Katie Belflower
RestoBiz and Technomic have partnered to present LTO Trend Watch, a look at LTO trends that are on the rise, along with insight into how operators can meet diner demands, stay on-trend, and create offers that will attract attention and increase traffic. July’s top LTO trends included dragon fruit beverages, desserts with savoury ...Read more about this post
August 21, 2025 September often marks a time for a fresh start as back-to-school season begins, and it’s also a great time to launch some school-themed promos to try and drive traffic to your restaurant. However, along with considering the bottom line, thoughtful marketing may be the secret to your September success.
Factoring in your guests’ lives, along with ...Read more about this post
August 21, 2025 With back-to-school season right around the corner, some operators are launching promotions to try and attract more students and younger customers to their restaurants. Gen Z is widely identified as a crucial demographic for restaurateurs, and may recognize that capturing a younger crowd early may well boost the bottom line long term.
Here are some of ...Read more about this post
July 4, 2025 As consumers continue to be extra careful where they spend their money, demonstrating value can really differentiate a restaurant and drive traffic. How can operators offer more value while still maintaining their margins?
“Canadians are expecting more value for their dollars as they grapple with affordability…” said Kelly Higginson, President and CEO of Restaurants Canada. “In ...Read more about this post
May 7, 2025 Presenting your restaurant in the best light means including a professional, appealing online presence, and that starts with your website. Not only should your site be easy to find and simple to navigate, but your online menu should entice guests to visit and diners to order when they see how delicious your dishes look. 91 ...Read more about this post
April 2, 2025 By Katie Belflower
In our latest edition of Trend Watch with Technomic, we are focusing on infused mezcal, unique fruits in barbecue sauces, and piperade. These are three current top menu trends across Canada, and we are showcasing some of the restaurants that are creatively and successfully adding these items, flavours, or ingredients to their menus.
Infused ...Read more about this post
March 13, 2025 As we move into 2025, what are consumers looking for from their favourite restaurants? Studying diner preferences allows restaurateurs to tailor their menus and create memorable experiences that resonate with their customers, building profit margins, increasing traffic, and growing customer loyalty.
Health and wellness
Research from Open Table suggests that diners are most concerned with their health ...Read more about this post
January 22, 2025 By Izzy Kharasch
To what extent do menu prices affect our customers’ decisions on where to go out and enjoy a meal? As the restaurant operator, your goal is to make sure that guests have a great time and feel good about the money they spend. If we do our job correctly, we will have guests ...Read more about this post
December 1, 2024 Value, technology, and sustainability were hot topics this year, as diners continue to watch their pennies. This fall saw many QSRs creating value meals and offering LTOs to compete in this space, many extending those deals as momentum grew, along with adding technology to improve operations and help address some of the labour shortages into ...Read more about this post
November 19, 2024 By Katie Belflower
The rapidly evolving foodservice landscape is a perfect playground for trend exploration, and current data* can help us better understand and uncover trends within food and beverage on Canadian menus. Overall, item counts are up 9.8 per cent year over year, suggesting strong growth on menus as operators continue to rebuild from pandemic ...Read more about this post
August 23, 2024 As technology continues to drive change in the foodservice industry, menu boards matter. In fact, studies show that digital menu boards can increase sales by as much as 38 per cent. From a customer’s first impression to providing a positive experience, digital signage can impact how diners see your restaurant and whether they return. Whether ...Read more about this post
