Menu Design

  • 5 food holidays to celebrate in December, from comfort food to champagne

    December 1, 2022
    By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to drive traffic ...
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  • A seasonal menu can benefit your business

    November 28, 2022
    Winter is on the horizon and as seasons change, so should your restaurant. Heating replaces your air conditioning, your patio closes or is revamped, and your menu gets a makeover with a seasonal spin.   John Moody, co-founder and Chief Strategist of Restaurant365, writes that getting the winter crowd through your doors doesn’t have to be ...
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  • Food photography is a crucial part of your menu

    October 28, 2022
    Is your food photography translating to sales for your restaurant? 82 per cent of people say they would order a dish based on its photo, so appealing photos can mean more profits. In fact, restaurants switching from a text-based online menu to a photo-based menu reported increased conversion rates of 25 per cent. Whether you’re using ...
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  • 5 food holidays to celebrate in November, from nachos to French toast

    October 27, 2022
    By Megan Prevost With the end of the year approaching fast, it’s time to celebrate the last of the food holidays in November. Strap in for a sweet month because we’ve got lots of sugary holidays on the docket! Celebrating a food holiday is a great way to introduce new menu items and specials while also attracting ...
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  • 7 ways to upsell your customers

    October 25, 2022
    By Mark Plumlee To maximize the success of your business and get the most out of every transaction for your restaurant, your servers need to know how to upsell.   As any salesman worth his salt will tell you, upselling is an effective way to increase boost your profits and get customers taking you up on that ...
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  • Your menu pricing strategy can help your restaurant get ahead

    September 22, 2022
    As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy can ...
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  • 5 food holidays to celebrate in September, from guacamole to cheeseburgers

    August 26, 2022
    By Megan Prevost It’s that time again! Time to start planning the next month’s events and specials for your restaurant menu. If you’re having a hard time brainstorming ways to increase revenue in the month of September, consider celebrating food holidays! These holidays are simple and easy to plan for and have the potential to draw ...
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  • How to use design to make your restaurant stand out — part 1: food & menus

    August 22, 2022
    By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish your ...
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  • 5 food holidays to celebrate in August, from ice cream sandwiches to filet mignon

    July 22, 2022
    By Megan Prevost With the end of summer approaching, it’s time to take advantage of the heat while it’s still here, relishing in delicious summer faves like ice cream sandwiches and s’mores. If you’re looking for an excellent way to bring in some more customers on slower days, utilizing food holidays can bring both fun and ...
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  • How to design an awesome summer menu

    July 19, 2022
    By Megan Prevost Thanks to tourism, longer days, and more leisure time, summer is always a busy season for restaurants. The summer season offers numerous opportunities to create an exclusive experience for customers that they won’t find elsewhere. To create a special summer experience, start with your menu.  Your menu isn’t just a piece of paper with ...
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  • How supply shortages impact menu engineering

    June 29, 2022
    Sustained supply shortages are just one of the challenges that still continue to plague restaurants in North America, and the effects of that crunch are felt in everything from menu prices and options to staffing. Anissa Mandell Chance, SVP of Supply Chain at Focus Brands, the parent company of brands including Schlotzsky’s, Cinnabon, Moe’s Southwest Grill, and ...
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  • 5 food holidays to celebrate in July, from fried chicken to tequila

    June 29, 2022
    By Megan Prevost It’s time again to prepare for another month of food holidays! Celebrating these types of holidays consistently can bring a fun air to your restaurant. Customers may begin to look forward to the occasion you choose to celebrate each month or every few months. These holidays are a great way to incentivize new ...
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  • Concepts to Watch: La Cubana, Goodfellas, Dineen Coffee

    June 10, 2022
    By Katie Belflower A bold and decisive restaurant branding and concept are important for success. Every month, with Technomic’s Concepts to Watch, we highlight three restaurants that demonstrate this across the country. This month, the focus is on Ontario, with Toronto Cuban restaurant La Cubana, southern Ontario pizzeria Goodfellas, and Toronto coffee company Dineen spotlighted. Source: La Cubana ...
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  • Omni-channel marketing is a cornerstone of restaurants’ future

    May 30, 2022
    By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising on a ...
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  • 5 food holidays to celebrate in June, from cheese to smoothies

    May 27, 2022
    By Megan Prevost June has arrived and with it alluring thoughts of summer, long nights, and more outdoor dining in the sun. With the summer territory (no matter where you’re located) comes an increased popularity of frozen treats and refreshing snacks. While there are over 30 national food holidays to choose from this month (and every ...
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