Menu Design

  • R.A.V.E. about your restaurant’s menu design

    October 25, 2012
    By Andrew Waddington October 25, 2012 The menu is one of the most important marketing tools at a restaurant’s disposal, yet its potential is often overlooked. The missed opportunity is not generally an issue of creativity, however. It lies in recognizing that menu design has both long-term and short-term brand implications. Physical design, theme, product descriptions, formatting and ...
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  • Food Photography 101

    June 1, 2012
    By Patti Hone June 1, 2012 If a picture paints a thousand words then why do so many restaurants and suppliers lack good photography? Let’s face it: People eat with their eyes, so why not entice your customer with an image that whets peoples’ appetites? Photography is an important element in creating an impact with whatever it is ...
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  • How to increase your restaurant’s profit through menu engineering

    November 7, 2011
    By Patti Hone November 7, 2011 What would you rather order: a juicy, marinated fire-grilled chicken filet or a plain chicken breast? Do you scan the menu prices from top to bottom and choose your dish based on price? Are your cheap staples like burgers and sandwiches occupying a prominent area of your menu because they are ...
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  • Getting started with your menu makeover

    April 13, 2011
    By Wayne McKay April 13, 2011 A “menu makeover” is the strategy of maximizing the profitability and effectiveness of your number one sales tool – the menu – by selling the best money-making menu items while providing great customer satisfaction. Consider your menu as the brochure to communicate what you have to sell and how you would like ...
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