Social Media

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  • What new restaurants need to know about Instagram

    March 16, 2017
    By Kate Engineer For a new restaurant getting set to open, once you have the business name and logo developed, your next step should be signing up for an Instagram account to secure your name and begin connecting to your community. Here are some common questions about Instagram answered so you can get started on your ...
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  • Are you getting the most out of your post-trade show marketing tactics?

    March 9, 2017
    By Robert Lyons So you planned for your trade show and hopefully got some tips from our first article in this series on how to create pre-show buzz. Then during the show you connected with industry colleagues and potential clients and maybe even took a few pointers from our second article in this series on how ...
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  • How to keep the momentum going during a trade show

    February 28, 2017
    By Robert Lyons Our previous article in this series on how to ensure a successful trade show experience discusses tips on how to create pre-show buzz. If you’ve read the article, you may remember that we shed light on the importance of keeping attendees’ needs top-of-mind and provide three very important questions for you to ask ...
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  • Creating pre-trade show buzz: Three questions to ask yourself

    February 17, 2017
    By Robert Lyons You did it. After what feels like an eternity of getting ready for “the show”, the day has finally arrived. Your booth and signage are up; marketing collateral and products are appealingly visible; sales reps are eager and ready to schmooze. After all, trade shows are “the place to be” when it comes to ...
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  • Menu crowdsourcing: Using social media to curate new dishes

    February 6, 2017
    By Sean Beckingham Using social media to boost your restaurant’s online presence and overall brand may seem like a no-brainer today, but taking it a step further and using it to develop and refine menu options is a strategy that is now difficult to ignore. Menu crowdsourcing is a new approach to the traditionally back-of-house task of ...
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  • Navigating the new space of social media ads: Facebook, Twitter and Instagram

    November 10, 2016
    By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where to ...
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  • New customers are just a Pokémon Lure away

    July 22, 2016
    By Kavita Sabharwal Pokémon Go, the tremendously popular augmented reality game, was officially released in Canada on July 17. Since then, sidewalks and public spaces near PokéStops have been often overrun by kids and adults alike, all with their heads bent over their phones, trying to catch ‘em all. This craze that has been sweeping the nation ...
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  • Online food ordering goes mainstream with delivery apps

    July 5, 2016
    By Sean Beckingham Food delivery services are becoming more popular in Canada, and we’re not just referring to pizza and Chinese take-out. Food delivery apps offer worry-free, hassle-free ways to get a wide range of meals from fast-casual places and popular restaurants. UberEATS entered the market back in February 2015, capitalizing on their successful Uber driving services. ...
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  • Seizing the marketing force of the millennial generation

    April 19, 2016
    By Jennifer Gausby During my recent travels to Portugal I visited a restaurant that encouraged me to forget about time. On the back of the menu was a note from the owner that read: “Please stop your watch. Seize the moment.” He then went on to quote Andy Warhol, who said: “The idea of waiting for ...
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  • Digital marketing for restaurants

    March 31, 2016
    We are constantly discovering new ways to use the Internet. For example, from virtually any location customers are now able to place their pizza order directly over the Internet through Pizza Hut’s website, or using an application on their own mobile handheld device. Social media and group buying Social media sites such as Facebook and Twitter have ...
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  • Mobile: What restaurant marketers need to know

    March 31, 2016
    In March 2015 a new mobile milestone was reached: the number of mobile-only adult internet users exceeded the number of desktop-only internet users. Smartphones and tablets have now become the primary access point to the internet. Consumers are relying on technology more each day, making it critical for restaurants to understand the impact of mobile ...
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  • How to speak social media: Bringing everyday language online

    March 21, 2016
    By Sean Beckingham March 21, 2016 Leave a comment Social media is built on its human audience, a fact that is sometimes forgotten when brands set up their social media platforms. It’s important that your brand speaks directly to your customers. Ultimately, they’re the ones for whom you’re posting pictures of your scrumptious food. To appeal to your ...
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  • Video is on the rise in social media marketing

    March 7, 2016
    By Sean Beckingham If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!” According to the video marketing experts at Adelie Studios, 64 per cent of consumers are more likely to buy a ...
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  • How to handle complaints from the other side

    January 20, 2016
    By Jordan Knox January 20, 2016 In the hospitality industry, above all else, it is the experience that is sold. Those experiences may come in the form of dining, hotel stays or retail purchases. Long after a meal is finished, the major takeaway is the experience.  Positive guest experiences are the number one driver of new business ...
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  • Using social media to improve your restaurant’s bottom line

    December 8, 2015
    By Sean Beckingham On a typical day, Canadians make a combined 18 million visits to the country’s 89,000 food and beverage venues, creating annual revenues for the industry of about $72 billion. That’s a lot of competition! Increasingly, a strong social media presence is a “must have” for restaurants looking to succeed in a crowded marketplace. Want ...
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