Social Media

  • Instagram in foodservice: A cross-Canada case study

    September 9, 2021
    By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various techniques. We sat ...
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  • 11 social media marketing best practices for restaurants

    July 8, 2021
    You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way to connect and ...
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  • The Instagram Effect: How social media impacts foodservice

    June 3, 2021
    By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo a ...
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  • How to promote your restaurant’s online ordering app

    May 26, 2021
    By Jessica Zekry The pandemic has forced restaurants and consumers alike to change their behaviours overnight. Online ordering was a growing trend for several years until it became the only way to keep restaurants afloat and diners served. The value and utility that this service offers has certainly allowed it to make its way into new ...
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  • Branded Boost

    October 28, 2019
    Incorporating well-known brands into your dessert menu can boost sales and even turn an everyday item into a social media star Sponsored by Hershey Company The first collaboration between REESE and Krispy Kreme in the United States was released two years ago on a Friday in August. The doughnut, a true study of powerful combinations, was stuffed ...
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  • Back to Basics: Why mastering hospitality is the key to marketing your restaurant

    April 15, 2019
    By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food trend ...
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  • Use Google Posts to increase traffic to your restaurant

    May 3, 2018
    By Mark Goren Let’s assume you know what an online local business directory is. And let’s even assume that you’ve claimed your restaurant’s listing on Google and perhaps some other directories. Have you thought about how you can optimize your listing? Have you considered trying Google Posts, a new feature that will allow your listings to get more ...
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  • Getting your employees involved in your restaurant’s social media strategy

    January 16, 2018
    By Steven Chester Your servers, back-of-house staff and hosts are often your restaurant’s biggest supporters, so keeping your staff encouraged and motivated is paramount. One key way to keep your employees engaged is through an effective social media strategy. The first step to bringing your restaurant employees into the social media fold is encouragement. While some of ...
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  • Three easy marketing tactics to establish your restaurant online

    September 18, 2017
    By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid digital ...
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  • The dos and don’ts of online menu management

    May 16, 2017
    By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house to find ...
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  • How social media can help grow your brand

    May 11, 2017
    By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success with social ...
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  • Marketing for the size of your restaurant

    April 13, 2017
    By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or two ...
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  • Why the latest social media trends may not benefit your business

    March 30, 2017
    By Sean Beckingham Social media applications today have a very similar story to the smartphones they find themselves downloaded onto: You finally learn how use it, you get used to its features and then three months later, a shiny newer version comes out with features both new and old. Meanwhile, popular photo sharing application Instagram has added ...
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  • What new restaurants need to know about Instagram

    March 16, 2017
    By Kate Engineer For a new restaurant getting set to open, once you have the business name and logo developed, your next step should be signing up for an Instagram account to secure your name and begin connecting to your community. Here are some common questions about Instagram answered so you can get started on your ...
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  • Are you getting the most out of your post-trade show marketing tactics?

    March 9, 2017
    By Robert Lyons So you planned for your trade show and hopefully got some tips from our first article in this series on how to create pre-show buzz. Then during the show you connected with industry colleagues and potential clients and maybe even took a few pointers from our second article in this series on how ...
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