March 23, 2023 If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh.
A new marketing strategy means staying true ...Read more about this post
February 28, 2023 By Tom Nightingale
Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer and providing an atmosphere and aesthetic that diners want to experience?
Datassential’s Trendspotting report offered a lowdown on some key and emerging trends in restaurant design ...Read more about this post
February 27, 2023 By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than ever in ...Read more about this post
February 24, 2023 These days, competition is fierce and anything your restaurant can do to set itself apart is an opportunity to grow your business. With 87 per cent of food operators more worried about inflation this year than anything else, what are the industry trends that will help drive success this year, and how can you use ...Read more about this post
February 21, 2023 By Dawn Castell Do you offer gluten-free options on your menu? With consumer dietary needs ever-increasing, it’s important that your menu reflects your customers’ needs. Gluten intolerances are one thing you may want to consider when creating and engineering your menu. What is gluten intolerance? Gluten is a type of protein found in certain grains, including wheat, barley, ...Read more about this post
February 10, 2023 March is full of fun holidays that will get your guests’ mouths watering and give you the chance to up your restaurant’s revenues. Celebrating food holidays at your restaurant is a great way to try out new promos, attract new customers, and offer your regulars an extra reason to return. Bringing people together to try ...Read more about this post
January 19, 2023 Canada’s inflation rate slowed to 6.3 per cent in December (the lowest it’s been since February 2022), with the cost of living declining 0.6 per cent in November and December. According to reports, the reduced rates are directly related to lower gasoline prices, resulting in December’s lowest one-month dip since April 2020. Food prices, however, continue ...Read more about this post
January 10, 2023 Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to ...Read more about this post
December 15, 2022 In today’s economy, loyalty is more important than ever. As prices continue to rise and people watch their discretionary spending, you want your restaurant to be their destination of choice. As a restaurateur, knowing your customer is a fundamental factor for success. The better you get to know them, the easier it will be to deliver ...Read more about this post
December 13, 2022 Holiday gatherings are in full swing, and there are often designated drivers and non-drinkers in the crowd, so mocktails are a way to offer something for everyone. Rather than relying on soda, offering those guests a delicious alternative will up their experience – along with your cheque totals. If this is a beverage category you’ve yet ...Read more about this post
December 12, 2022 By Mark Plumlee Ringing in the new year is the perfect occasion to treat your guests to a celebration, and as we welcome 2023, there are many different ways to make that happen. From events to deals, the new year presents a unique opportunities for restaurants to showcase their exciting offerings. Hosting New Year’s events doesn’t have ...Read more about this post
December 9, 2022 By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from the ...Read more about this post
December 6, 2022 The season for gift-giving has arrived, and as the possibility of a recession looms, gift cards could be just what your restaurant needs to help your bottom line through the holidays. Gift cards encourage repeat visits from your customers and help you to acquire new customers. With 80 per cent of consumers planning to purchase gift ...Read more about this post
December 1, 2022 By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to drive traffic ...Read more about this post
November 30, 2022 As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say that ...Read more about this post
