Social Media

  • 5 food holidays to celebrate in December, from comfort food to champagne

    December 1, 2022
    By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to drive traffic ...
    Read more about this post
  • How helping your community this season can boost sales

    November 30, 2022
    As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say that ...
    Read more about this post
  • What is your restaurant missing?

    November 8, 2022
    By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No matter ...
    Read more about this post
  • This is what consumers want from restaurant apps

    October 13, 2022
    Restaurant apps are everywhere, and they offer you the opportunity to get to know your customers, gain valuable insight, and encourage loyalty for your brand – if you get it right. Downloads are still at record highs, but with 80 per cent of their mobile time spent in apps, consumers are becoming more discerning. Value What are consumers ...
    Read more about this post
  • Merchandising could help boost your restaurant’s brand

    October 11, 2022
    Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber to ...
    Read more about this post
  • What are customer profiles — and why should you build them?

    September 29, 2022
    By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining experience they ...
    Read more about this post
  • Gen Z diners are key for your restaurant, so connect with them

    September 27, 2022
    If your restaurant doesn’t already have a marketing strategy that targets Gen Z customers, it’s time to shift your focus. Making up 28 per cent of the population, with 20 per cent of their income going towards food, Gen Z is an important part of your restaurant’s customer base. With a reputation for being technology-driven, eco-conscious, ...
    Read more about this post
  • Your menu pricing strategy can help your restaurant get ahead

    September 22, 2022
    As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy can ...
    Read more about this post
  • Indoor dining is back & customers want quality, rewards

    September 15, 2022
    Prices may be up, cost of living may be up, but indoor dining is nevertheless back on the menu big time. The recent TouchBistro 2022 Diner Trends Report released Wednesday and based on surveys conducted in June and July found that 44 per cent of consumers are now indoor dining at a restaurant at least once ...
    Read more about this post
  • Using social media to optimize your LTO sales

    September 14, 2022
    If you own or manage a restaurant, you’ve probably developed a marketing strategy around limited-time offers (LTOs), but are you using social media as part of that strategy? Social media can help you reach a large audience quickly and cheaply, using your LTOs to help drive traffic, create a sense of urgency, and up your ...
    Read more about this post
  • Fast-food chain apps reach record-breaking results

    September 1, 2022
    As the restaurant industry continues to battle inflation, more and more fast-food chains are looking to increase customer engagement, gain specific insights, and boost profits. While these goals are certainly not a new concept, studies show that fast-food chain app usage is growing in leaps and bounds. The top 10 quick-service apps in the U.S. were ...
    Read more about this post
  • Making the most of your summer patio

    July 7, 2022
    By Megan Prevost By July, most restaurants are deep into their summer patio season. But are you making the most of your outdoor space? Having an outdoor seating option is a huge draw for any local restaurant and even more so when the patio itself has added features not found within the regular restaurant.  Setting up a patio ...
    Read more about this post
  • Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

    June 17, 2022
    By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how to stand ...
    Read more about this post
  • Omni-channel marketing is a cornerstone of restaurants’ future

    May 30, 2022
    By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising on a ...
    Read more about this post
  • Denny’s unveils TikTok influencers-inspired menu innovations

    February 25, 2022
    Denny’s has unveiled a new limited-time menu that is inspired by TikTok foodies. The chain is partnering with 24 TikTok creators on new menu collaborations in a process that sees influencers join forces with the Denny’s culinary team during the meal-development process. The influencers were also given license to name the new meals. Denny’s Chief Brand Officer ...
    Read more about this post