Social Media

  • Top tips for minimizing restaurant expenses

    February 21, 2024
    By Charli Tanner Everyone is feeling the financial pinch, and with restaurants facing rising food, utility, and labour costs, they are keeping a close eye on their profit margins. Reports at the end of 2023 revealed that rising costs meant one-third of Canadian restaurants were operating at a loss, highlighting the need for reducing expenses and ...
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  • Can TikTok help your restaurant attract new visitors?

    October 26, 2023
    Social media has been an effective tool for several years now, with Facebook and Instagram becoming an important part of marketing strategies, but what value can TikTok bring to your restaurant? Build your brand All social media platforms can help you increase your brand recognition, but TikTok appeals specifically to foodies. Studies show that the hashtag #foodtok ...
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  • Food holidays to celebrate in November

    October 23, 2023
    As we approach the holiday season, there are some food holidays to celebrate that can get your restaurant team and guests feeling festive a little early. Celebrating food holidays gives guests an extra reason to visit, lets you try out items on your menu, and attracts new customers. November offers some unique occasions, ending with some ...
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  • Using gift cards to up your restaurant sales

    October 10, 2023
    Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through ...
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  • Honest marketing for your restaurant

    October 5, 2023
    Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so restaurants ...
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  • The next generation of diners

    October 2, 2023
    There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant. These factors make this ...
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  • Marketing tips for your restaurant’s next campaign

    September 19, 2023
    By Scott Mitchell As Canadians continue to navigate high inflation rates and re-consider their spending habits, there’s still a light at the end of the tunnel for restaurant owners and operators. In Q1, the restaurant industry saw visits increase by 11 per cent and spending increase by 18 per cent compared to the same period ...
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  • Taking it back to traditional restaurant marketing

    September 7, 2023
    Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...
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  • Use technology to get more Gen Z diners into your restaurant

    August 25, 2023
    Restaurant operators are always looking for new ways to connect with their customers to engage and encourage return visits. From your website to your loyalty program, looking at real data is the best way analyze who is visiting, how often, what they are ordering, how much they are spending, and more. Getting specific on generational ...
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  • Food holidays to celebrate in September

    August 21, 2023
    As back-to-school approaches and summer weather comes to an end, you want to keep customers engaged and interested in your menu – and returning to your restaurant this September. Celebrating food holidays gives you the perfect opportunity to reinterest your existing guests while attracting new attention to your menu. September’s food holidays make it easy for ...
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  • Use your personal brand to build your restaurant business

    August 14, 2023
    By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...
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  • Make your menu pop with pop culture

    August 8, 2023
    Pop culture is making its way into every facet of our lives, and restaurants are no exception. From the movies to social media trends to “secret hacks,” pop culture may just have a place in your restaurant marketing. If you’re looking to get attention for your restaurant, consider a trendy approach. Think pink Think about putting movies ...
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  • Building a connection with your customers

    August 4, 2023
    The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in ...
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  • Using social media to grow your restaurant’s profits

    August 3, 2023
    Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, ...
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  • Responding to online reviews: a cheat sheet for restaurants

    July 31, 2023
    By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line.  A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s essential ...
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