Social Media

  • The next generation of diners

    October 2, 2023
    There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant. These factors make this ...
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  • Marketing tips for your restaurant’s next campaign

    September 19, 2023
    By Scott Mitchell As Canadians continue to navigate high inflation rates and re-consider their spending habits, there’s still a light at the end of the tunnel for restaurant owners and operators. In Q1, the restaurant industry saw visits increase by 11 per cent and spending increase by 18 per cent compared to the same period ...
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  • Taking it back to traditional restaurant marketing

    September 7, 2023
    Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...
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  • Use technology to get more Gen Z diners into your restaurant

    August 25, 2023
    Restaurant operators are always looking for new ways to connect with their customers to engage and encourage return visits. From your website to your loyalty program, looking at real data is the best way analyze who is visiting, how often, what they are ordering, how much they are spending, and more. Getting specific on generational ...
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  • Food holidays to celebrate in September

    August 21, 2023
    As back-to-school approaches and summer weather comes to an end, you want to keep customers engaged and interested in your menu – and returning to your restaurant this September. Celebrating food holidays gives you the perfect opportunity to reinterest your existing guests while attracting new attention to your menu. September’s food holidays make it easy for ...
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  • Use your personal brand to build your restaurant business

    August 14, 2023
    By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...
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  • Make your menu pop with pop culture

    August 8, 2023
    Pop culture is making its way into every facet of our lives, and restaurants are no exception. From the movies to social media trends to “secret hacks,” pop culture may just have a place in your restaurant marketing. If you’re looking to get attention for your restaurant, consider a trendy approach. Think pink Think about putting movies ...
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  • Building a connection with your customers

    August 4, 2023
    The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in ...
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  • Using social media to grow your restaurant’s profits

    August 3, 2023
    Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, ...
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  • Responding to online reviews: a cheat sheet for restaurants

    July 31, 2023
    By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line.  A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s essential ...
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  • How to use SEO to drive restaurant traffic

    July 20, 2023
    For restaurant owners and operators, websites – or more specifically, SEO – can play an important role in attracting guests to your business by providing information, marketing events, and promoting your menu. The more traffic you see on your website, the more people you’ll see through your doors. The key is that you want to come ...
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  • Stick with sweets for a winning summer menu

    July 20, 2023
    Diners love desserts! In fact, Datassential’s latest report shows that 95 per cent of people have had sweets within the last week, and 63 per cent of consumers have indulged within the last 24 hours. This course, of course, is not a new concept, but 45 per cent of operators saw a rise in dessert ...
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  • Making long weekends work for your restaurant

    July 17, 2023
    Canadian diners love to get out and celebrate, and long weekends are the perfect way to get guests out to your restaurant. From LTOs to patio events to fun festivities – and more – use long weekends to fill your seats and make the most of your margins. There are a few steps you can take ...
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  • Playing the long game with LTOs

    July 7, 2023
    Many restaurants are looking for alternate ways to increase revenues and summer LTOs may offer that opportunity. The very nature of LTOs is to offer something for a short period of time, but how can restaurants capitalize on these promotions long-term? 7 out of ten consumers have chosen LTOs in the last month, so we know ...
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  • How to market your restaurant online

    July 5, 2023
    How can you get those seats in your restaurant filled up? Marketing your restaurant online will attract attention for your business, while improving your guest experience, broadening your audience, and growing your online brand. Optimize your website Your website can be a successful selling tool if you know how to use it. 79 per cent of diners ...
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