Social Media

  • New customers are just a Pokémon Lure away

    July 22, 2016
    By Kavita Sabharwal Pokémon Go, the tremendously popular augmented reality game, was officially released in Canada on July 17. Since then, sidewalks and public spaces near PokéStops have been often overrun by kids and adults alike, all with their heads bent over their phones, trying to catch ‘em all. This craze that has been sweeping the nation ...
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  • Online food ordering goes mainstream with delivery apps

    July 5, 2016
    By Sean Beckingham Food delivery services are becoming more popular in Canada, and we’re not just referring to pizza and Chinese take-out. Food delivery apps offer worry-free, hassle-free ways to get a wide range of meals from fast-casual places and popular restaurants. UberEATS entered the market back in February 2015, capitalizing on their successful Uber driving services. ...
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  • Seizing the marketing force of the millennial generation

    April 19, 2016
    By Jennifer Gausby During my recent travels to Portugal I visited a restaurant that encouraged me to forget about time. On the back of the menu was a note from the owner that read: “Please stop your watch. Seize the moment.” He then went on to quote Andy Warhol, who said: “The idea of waiting for ...
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  • Mobile: What restaurant marketers need to know

    March 31, 2016
    In March 2015 a new mobile milestone was reached: the number of mobile-only adult internet users exceeded the number of desktop-only internet users. Smartphones and tablets have now become the primary access point to the internet. Consumers are relying on technology more each day, making it critical for restaurants to understand the impact of mobile ...
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  • Digital marketing for restaurants

    March 31, 2016
    We are constantly discovering new ways to use the Internet. For example, from virtually any location customers are now able to place their pizza order directly over the Internet through Pizza Hut’s website, or using an application on their own mobile handheld device. Social media and group buying Social media sites such as Facebook and Twitter have ...
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  • How to speak social media: Bringing everyday language online

    March 21, 2016
    By Sean Beckingham March 21, 2016 Leave a comment Social media is built on its human audience, a fact that is sometimes forgotten when brands set up their social media platforms. It’s important that your brand speaks directly to your customers. Ultimately, they’re the ones for whom you’re posting pictures of your scrumptious food. To appeal to your ...
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  • Video is on the rise in social media marketing

    March 7, 2016
    By Sean Beckingham If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!” According to the video marketing experts at Adelie Studios, 64 per cent of consumers are more likely to buy a ...
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  • How to handle complaints from the other side

    January 20, 2016
    By Jordan Knox January 20, 2016 In the hospitality industry, above all else, it is the experience that is sold. Those experiences may come in the form of dining, hotel stays or retail purchases. Long after a meal is finished, the major takeaway is the experience.  Positive guest experiences are the number one driver of new business ...
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  • Using social media to improve your restaurant’s bottom line

    December 8, 2015
    By Sean Beckingham On a typical day, Canadians make a combined 18 million visits to the country’s 89,000 food and beverage venues, creating annual revenues for the industry of about $72 billion. That’s a lot of competition! Increasingly, a strong social media presence is a “must have” for restaurants looking to succeed in a crowded marketplace. Want ...
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  • How to use Instagram to add flash to your social media marketing program

    September 14, 2015
    By Sean Beckingham September 14, 2015 Leave a comment If you use social media for business, chances are that your brand is already on Facebook and Twitter. Size and scope alone can make both platforms very useful in building your online presence. But did you know that your customers are expecting your brand to be active on an ...
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  • 10 tips for marketing your restaurant on Facebook and Twitter

    July 3, 2015
    Social media is an integral part of marketing your restaurant. It’s where your patrons spend their free time, and it’s where they share recommendations. While social media marketing is not expensive, it does take time, dedication and a bit of marketing savvy. You need to update and check interactions daily, just as you do with emails and phone ...
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  • A picture is worth a thousand shares: Upping your photo game in the age of social media

    February 23, 2015
    By Barbara MacDonaldFebruary 23, 2015 Yes, the expression used to be “a picture is worth a thousand words,” but it doesn’t necessarily apply anymore. With the rampant adaptation of Instagram, Snapchat, Twitter (and even the old standby Facebook) there’s a total fascination with photographing our meals – especially when they look appetizing, interesting and venturesome. Friends ...
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  • Mobile apps for restaurants: Six keys to success

    January 31, 2015
    By Katie Dangerfield January 16, 2015 Walking into Winnipeg’s Boon Burger Café, Jeremy Hiebert taps his phone, clicks on an app and shows the clerk his order number. The clerk thanks him for ordering and hands him his vegan Reuben Burger topped with poutine and dairy-free cheese. “I ordered and paid for my food in advance using the ...
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  • The reach of social media in Canadian foodservice

    January 31, 2015
    Social media has a relatively small reach in foodservice. Messages should be targeted on growing cheques with your most loyal and regular customers. The best thing I ever heard someone say about the presence of business on social media was this: be a friend. As my experience would tell me, you become friends with very few ...
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  • Six useful customer privacy protection tips for restaurant owners

    October 27, 2014
    By the Office of the Privacy Commissioner of Canada October 27, 2014 Between keeping up with the most recent culinary trends, new technologies and customer expectations, your plate is full. Small businesses often don’t have the money to hire privacy specialists – but good privacy compliance doesn’t have to be expensive or time consuming for restaurant owners. As ...
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