August 28, 2024 Patio dining can add up to 65 per cent in sales to your operations, so extending patio season as long as you can just makes sense. While the weather can certainly be a factor, depending on your setup, there are a few steps you can take to lengthen the life of your patio.
Ambiance
Cooler nights call ...Read more about this post
July 10, 2024 By Nicholas Rubright
In today’s digital age, the success of a restaurant goes beyond just serving delicious food; it’s also about creating an experience that diners want to share online. Social media platforms like Instagram and TikTok have transformed how people discover and engage with restaurants. Crafting aesthetic menus and spaces is a great way to ...Read more about this post
May 8, 2024 In today’s inflationary times, consumers are spending their dollars wisely, paying attention to pricing, and weighing where to invest. Restaurants are seeing a drop in visits as guests weigh their purchases, tightening their belts to decrease discretionary spending. However, there is good news for operators: Technomic’s recent webinar reveals some encouraging data to help restaurants ...Read more about this post
April 25, 2024 Are you planning a Mother’s Day celebration at your restaurant? Research shows over half of Canadians (51 per cent) plan on dining out for Mother’s Day this year so it’s a great time to get people in and raise revenues. Mother’s Day brunch is a classic way to celebrate our favourite moms, bringing together families ...Read more about this post
April 19, 2024 While coffee may not be your top source of revenue, the growing popularity of coffee drinks can help build your restaurant’s bottom line. Studies show that nearly three-in-four Americans drink it every day and 36 per cent drink three to five cups daily, so an opportunity exists for restaurants to increase profits. How can operators ...Read more about this post
April 16, 2024 Restaurants have always created dishes to appeal to their guests, of course, but some QSRs have taken it to the next level, allowing Canadian customers to weigh in with hacks to influence their menus with custom creations.
Last fall, Harvey’s launched its first customer-created menu item, adding the Pickle Pickle poutine to the roster, featuring their ...Read more about this post
April 11, 2024 More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus.
Brand campaigns
The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a sweet element ...Read more about this post
April 1, 2024 Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins.
Service
Value ...Read more about this post
March 22, 2024 The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment.
While not a strictly new concept – ...Read more about this post
March 19, 2024 Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking.
From Justin Bieber’s campaign ...Read more about this post
March 15, 2024 Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences?
Whether ...Read more about this post
February 21, 2024 By Charli Tanner
Everyone is feeling the financial pinch, and with restaurants facing rising food, utility, and labour costs, they are keeping a close eye on their profit margins. Reports at the end of 2023 revealed that rising costs meant one-third of Canadian restaurants were operating at a loss, highlighting the need for reducing expenses and ...Read more about this post
October 26, 2023 Social media has been an effective tool for several years now, with Facebook and Instagram becoming an important part of marketing strategies, but what value can TikTok bring to your restaurant?
Build your brand
All social media platforms can help you increase your brand recognition, but TikTok appeals specifically to foodies. Studies show that the hashtag #foodtok ...Read more about this post
October 10, 2023 Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through ...Read more about this post
October 5, 2023 Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers.
Authenticity is so important these days, from social media to sales, so restaurants ...Read more about this post
