Social Media

  • How should restaurants respond to negative comments on social media?

    August 29, 2014
    By Cynthia Hollidge August 29, 2014 Not long ago I was checking out a trendy restaurant in Toronto as I often do to keep up with what’s happening on the restaurant scene. I took a seat at the bar to get a better feel of the establishment and chat a little with the bartender. I decided to ...
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  • Six tips to protect your restaurant from CASL

    June 19, 2014
    By Diane Chiasson Some major changes are coming our way for email and text message marketing in Canada. On July 1st, 2014, the Canadian Anti-Spam Legislation (CASL) will come into effect, and it’s one of the most aggressive anti-spam laws in the world. In a nutshell, you can no longer email or text anyone in Canada until ...
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  • Smartphones, personalization and the future of restaurants

    April 23, 2014
    By Denis Hancock April 23, 2014 Bill Gates famously said that “we always overestimate the change that will occur in the next two years, and underestimate the change that will occur in the next 10.” As restaurant leaders think through the role technology will play in changing our lives over the coming decade, I believe the most ...
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  • Three ways to use the web to drive restaurant marketing ROI

    November 23, 2012
    By Denis Hancock November 23, 2012 For many years marketers have been advised that social media demands a totally new communication mindset: “Broadcasting” is bad; engaging customers in personalized, two-way dialogue is good. And of course, going viral is what modern marketing dreams are made of. But there are obvious problems with this advice. The most glaring is ...
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  • Six tips for using Facebook to market your restaurant

    October 24, 2012
    By Diane Chiasson Facebook hit a landmark recently by announcing that they had hit one billion users worldwide. In the restaurant business, this news means that it is now more important than ever for restaurant owners and operators to have a Facebook page for their businesses. Whether your restaurant is part of a large national chain or ...
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  • Seven ideas for naming your restaurant

    September 18, 2012
    By Diane Chiasson When it comes to naming a restaurant, one needs to give as much thought to it as one would in naming their child. It’s a name that you will use for the lifetime of the business. What you name your restaurant can contribute to the success of your restaurant. That single name will ...
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  • Three tips for redesigning your restaurant’s website

    May 16, 2012
    By Patti Hone Every now and then your website needs a refresh. There are a number of good reasons for redesigning your site: part of a rebrand, adding new functions such as a content management system, or perhaps it is just outdated. A redesign can make a big difference that’s either positive or negative if not done ...
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  • Seven tips for moving up in search rankings by improving your web presence

    April 16, 2012
    By Diane Chiasson Creating an online presence with useful content is one of the major keys to be successful on the Internet today. Today, a website has to offer much more than just basic information about your restaurant or foodservice operation. It has to engage your visitors and encourage repeat visits. Diane Chiasson, FCSI, President of Chiasson ...
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  • Restaurant marketing trends for 2012

    December 12, 2011
      By Diane Chiasson The global economy has still not fully recovered, so we are looking at another year of finding ways to offer customers the best value. But with growing food costs, as well as increases in taxes and real estate, 2012 looks to be another challenging year for many restaurant and foodservice operators. Therefore, it ...
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  • How to guide employee use of social media

    October 3, 2011
    By Chad Finkelstein October 3, 2011 In order to stay ahead of competitors and keep up with methods of communicating with customers, it is imperative that restaurants look to modern technological advances to maintain and foster business. The Internet has provided many opportunities for business owners, yet few as simultaneously beneficial and precarious as those posed by ...
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  • The pros and cons of online discounting websites

    September 28, 2011
    Coupon conundrum By Jordan Knox September 28, 2011 The positives and negatives of online discounting websites There is a huge array of online discount sites like Groupon and Living Social sprouting up across the country and around the world. These are without a doubt great deals from a customer standpoint, but what is the benefit to the establishment? What ...
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  • Eight items to consider when drafting a social media policy

    August 11, 2011
    By Chad Finkelstein August 11, 2011 While many large restaurant franchisors may prefer to forbid their franchisees from administering their own social media profiles in order for the franchisor to control the brand, some smaller or emerging franchisors may want to consider the benefits of this marketing technique. If a franchisor is going to permit its franchisees ...
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  • How to take advantage of Twitter’s impact on restaurant culture

    July 5, 2011
    By Jordan Knox July 5, 2011 The evolution of the Internet, cell phones and e-mail have meant huge changes for the restaurant industry, with today’s customer often attached to their Blackberry or iPhone. It is rare to see a group of people out at a restaurant without at least one person texting or chatting on their phone. ...
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