June 15, 2023 As restaurants compete for customers in a crowded marketplace, how can your business stand out from the competition? Getting attention for your restaurant is the name of the game. After all, you won’t fill those seats if they haven’t heard of you. Whether you have a solid marketing strategy or you’re giving the old one ...Read more about this post
June 12, 2023 As many restaurants branch out to help with higher margins, consider the profitability of catering to raise revenues for your restaurant. In the fall of 2022, catering orders rose 184 per cent over the previous January, making it clear that as employees continue to return to the office, companies are looking to host events and ...Read more about this post
June 8, 2023 If you’re looking for a way to excite returning guests, capture the attention of new visitors, and keep costs down, a seasonal menu might just do the trick. As we head into summer, and fresh flavours and ingredients become available, there’s an opportunity to brighten up your menu and tighten your margins. Treat your summer ...Read more about this post
June 7, 2023 Canadians sure love patio season, so get your restaurant ready for that summer rush! With many restaurants seeing even slimmer profit margins, as labour and inflation continue to be a challenge, operators may be feeling the pressure to draw customers in and fill their seats. And while opening a new seating area can be a ...Read more about this post
June 6, 2023 Making a name for your restaurant, growing your brand, and boosting loyalty are all great ways to get attention and welcome new customers. But what’s the best way to spread the word about your restaurant? Influencer marketing is a trend that has really taken off in the last few years, and it could be just ...Read more about this post
May 25, 2023 If you’re looking for new ways to attract customers, offer something unique, and create a buzz for your restaurant, try celebrating some of the food holidays in June. Getting your guests in the spirit with unique menu items, themed décor, and enthusiastic staff will have customers talking about your restaurant in no time.
You can go ...Read more about this post
May 2, 2023 By Mark Plumlee
The restaurant industry is increasingly being driven and impacted by social media. Apps like Instagram, TikTok, and Facebook can help you generate more website hits, create buzz, and contribute to your restaurant’s overall success.
Think of it this way: if each post is like a mini billboard, then the more followers you have, the ...Read more about this post
March 31, 2023 Guests love a good celebration, so if your restaurant can get in on the fun, food holidays offer a chance to draw in a new crowd and offer your regulars a unique experience. You can use the festivities to try out new promos, experiment with your menu, change the ambience, and start building a following ...Read more about this post
March 23, 2023 If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh.
A new marketing strategy means staying true ...Read more about this post
February 28, 2023 By Tom Nightingale
Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer and providing an atmosphere and aesthetic that diners want to experience?
Datassential’s Trendspotting report offered a lowdown on some key and emerging trends in restaurant design ...Read more about this post
February 27, 2023 By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than ever in ...Read more about this post
February 24, 2023 These days, competition is fierce and anything your restaurant can do to set itself apart is an opportunity to grow your business. With 87 per cent of food operators more worried about inflation this year than anything else, what are the industry trends that will help drive success this year, and how can you use ...Read more about this post
February 21, 2023 By Dawn Castell Do you offer gluten-free options on your menu? With consumer dietary needs ever-increasing, it’s important that your menu reflects your customers’ needs. Gluten intolerances are one thing you may want to consider when creating and engineering your menu. What is gluten intolerance? Gluten is a type of protein found in certain grains, including wheat, barley, ...Read more about this post
February 10, 2023 March is full of fun holidays that will get your guests’ mouths watering and give you the chance to up your restaurant’s revenues. Celebrating food holidays at your restaurant is a great way to try out new promos, attract new customers, and offer your regulars an extra reason to return. Bringing people together to try ...Read more about this post
January 19, 2023 Canada’s inflation rate slowed to 6.3 per cent in December (the lowest it’s been since February 2022), with the cost of living declining 0.6 per cent in November and December. According to reports, the reduced rates are directly related to lower gasoline prices, resulting in December’s lowest one-month dip since April 2020. Food prices, however, continue ...Read more about this post
