January 10, 2023 Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to ...Read more about this post
December 15, 2022 In today’s economy, loyalty is more important than ever. As prices continue to rise and people watch their discretionary spending, you want your restaurant to be their destination of choice. As a restaurateur, knowing your customer is a fundamental factor for success. The better you get to know them, the easier it will be to deliver ...Read more about this post
December 13, 2022 Holiday gatherings are in full swing, and there are often designated drivers and non-drinkers in the crowd, so mocktails are a way to offer something for everyone. Rather than relying on soda, offering those guests a delicious alternative will up their experience – along with your cheque totals. If this is a beverage category you’ve yet ...Read more about this post
December 12, 2022 By Mark Plumlee Ringing in the new year is the perfect occasion to treat your guests to a celebration, and as we welcome 2023, there are many different ways to make that happen. From events to deals, the new year presents a unique opportunities for restaurants to showcase their exciting offerings. Hosting New Year’s events doesn’t have ...Read more about this post
December 9, 2022 By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from the ...Read more about this post
December 6, 2022 The season for gift-giving has arrived, and as the possibility of a recession looms, gift cards could be just what your restaurant needs to help your bottom line through the holidays. Gift cards encourage repeat visits from your customers and help you to acquire new customers. With 80 per cent of consumers planning to purchase gift ...Read more about this post
December 1, 2022 By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to drive traffic ...Read more about this post
November 30, 2022 As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say that ...Read more about this post
November 8, 2022 By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No matter ...Read more about this post
October 13, 2022 Restaurant apps are everywhere, and they offer you the opportunity to get to know your customers, gain valuable insight, and encourage loyalty for your brand – if you get it right. Downloads are still at record highs, but with 80 per cent of their mobile time spent in apps, consumers are becoming more discerning. Value What are consumers ...Read more about this post
October 11, 2022 Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber to ...Read more about this post
September 29, 2022 By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining experience they ...Read more about this post
September 27, 2022 If your restaurant doesn’t already have a marketing strategy that targets Gen Z customers, it’s time to shift your focus. Making up 28 per cent of the population, with 20 per cent of their income going towards food, Gen Z is an important part of your restaurant’s customer base. With a reputation for being technology-driven, eco-conscious, ...Read more about this post
September 22, 2022 As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy can ...Read more about this post
September 15, 2022 Prices may be up, cost of living may be up, but indoor dining is nevertheless back on the menu big time. The recent TouchBistro 2022 Diner Trends Report released Wednesday and based on surveys conducted in June and July found that 44 per cent of consumers are now indoor dining at a restaurant at least once ...Read more about this post
