McCafé Mobile Rewards now available across Canada through McD’s app

Press Release

One of the most generous loyalty programs is getting even more generous, as Canadians can now collect McCafé Mobile Rewards through the My McD’s app with the purchase of any-size hot beverage.

The brand new McCafé Mobile Rewards will not replace the very popular on-cup rewards system but provides a new digital option for collecting hot beverage rewards. Guests will be able to collect Mobile Rewards by scanning the McCafé Mobile Rewards Card or another Mobile Offer in-restaurant, drive thru, or kiosk,  or by placing a Mobile Order with an applicable McCafé hot beverage in the order. When seven Mobile Rewards stickers are collected — just like the on-cup component — guests will receive a Mobile Offer in the My McD’s app for a free medium hot McCafé beverage.

Launching McCafé Mobile Rewards across the country for all Canadians to enjoy is yet another innovative step forward for the brand. It offers a convenient, simple and more personalized experience for ordering coffee. Now, with the opportunity to collect and redeem valuable Mobile Rewards through the My McD’s app, McCafé Mobile Rewards gives guests even more features they are looking for in the App.

“This is a very exciting new offering and one we’re tremendously proud of. McCafé Mobile Rewards is just another example of McCafé’s commitment to guest centric improvement and innovation,” says Catherine Crozier, senior director, strategy, marketing and brand innovation for McCafé. “McCafé Mobile Rewards is an expansion of the on-cup sticker rewards program, tailored to the diverse and changing needs of our guests.”

“The on-cup stickers has become a fun and easy way to enjoy McCafé. Now digital rewards bring new dimension to how people order, collect and pay on their smartphone through the My McD’s app. It helps people conveniently incorporate McDonald’s and McCafé into their everyday routines,” says Lara Skripitsky vice president and chief technology officer at McDonald’s.

Additional Facts

  • When seven Mobile Rewards stickers are collected, guests will receive a Mobile Offer for a free medium hot McCafé beverage.
  • Guests have the opportunity to collect double the rewards with on-cup and digital stickers.
  • Guests can also save their beverage order preferences within the App, making it more convenient to place their orders.
  • McDonald’s Canada has been on its coffee journey since 2009 making significant investments in people, equipment and products with the aim that each cup delivers a rich, smooth and consistently delicious flavour that’s fast, friendly and convenient for our guests to enjoy, every time.

About McDonald’s Canada

In 1967, Canadians welcomed the first McDonald’s restaurant to Richmond, British Columbia. Today, McDonald’s Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 100,000 people from coast-to-coast and more than 90 per cent of McDonald’s 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, beverages and packaging, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald’s Canada visit McDonalds.ca.

About McCafé

The McCafé brand has established itself as a leading player in the Canadian quick-service coffee landscape with its Premium Roast coffee, delighting guests with each consistently rich, smooth & delicious cup. Building on its strong coffee credentials, McCafé has expanded to include a McCafé Bakery menu, into grocery aisles, WestJet flights and now evolved with the launch of cafés in Toronto with an expanded menu. For more information on our commitment to brewing the perfect cup every time visit www.mcdonalds.ca/mccafe. Follow the brand on Instagram at (@McCafeCanada).

SOURCE McDonald’s Canada

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