Today McCormick & Company, Inc., a global leader in flavour, revealed it’s jump-starting a year-round, always-on flavour news approach to its nearly 20-year-old annual report. Flavour Forecast, which has always highlighted fresh flavour insights and inspiration from around the globe, will now convene in real time an evolving flavour conversation through podcasts, a video series, Instagram, and Pinterest.
The McCormick Flavour Forecast platform is the destination for people everywhere who are passionate about knowing the latest in flavour – at restaurants, on retail shelves, in home kitchens and beyond. Flavour Forecast will feature quarterly, in-depth flavour topics and weekly inspiration, plus share vibrant images and videos, educational podcasts, delicious recipes and insider content from a global community of experts, chefs, influencers and flavour forecasters.
“Our new, curated global platform is the place to discover what flavours are on the horizon, what everyone will be talking about, what you should be experimenting with and what flavours we dare you to try now,” says McCormick executive chef Kevan Vetter. “We invite everyone to join the conversation by following our Instagram feed.
McCormick has also teamed up with some of the hottest thought leaders in food, culture and innovation to help showcase new tastes and their own immersive experiences. Throughout the year, each leader will travel to destinations around the world to report on flavour discovery through their unique lenses, capturing imagery, video and perspectives on the future of flavour.
Get Started with a Must Try Flavour Trend for 2019: “The Need for Seed”
Little package. Giant punch! We’re talking seeds of the crunchy, citrusy, nutty, buttery and pungent form. It’s time the whole world started sprinkling, cracking, crusting, toasting and of course eating them on everything — like overnight coconut guava basil seed pudding, Cajun puffed lotus seed snack mix and gomasio, a Japanese black and white sesame seed seasoning blend. Seeds are food, fuel and flavour, and they give us texture, taste and wholesome goodness that makes both sweet and savoury dishes pop.
To learn more on ‘The Need for Seed’ and Flavor Forecast 2019, visit mccormick.com/flavor-forecast-2019/the-need-for-seed, clubhouseforchefs.ca/, and follow the @FlavorForecast feed on Instagram.
About Flavour Forecast
Since 2000, the McCormick Flavour Forecast has identified top trends and ingredients to discover the tastes of tomorrow. For 129 years, McCormick & Company has been guided by a passion for flavour. This passion drives our constant pursuit of what’s next in flavour. Created by a global team of McCormick experts — including chefs, culinary professionals, trend trackers and food technologists — the Flavour Forecast inspires culinary exploration and innovation around the world. Visit mccormick.com/flavor-forecast-2019/the-need-for-seed to learn more.
McCormick & Company, Incorporated is a global leader in flavour. With $4.8 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavoured by McCormick. McCormick Brings the Joy of Flavour to Life. For more information, visit mccormickcorporation.com.
SOURCE McCormick & Company