Milestones launches restaurant renovation program

Press release

Milestones Grill + Bar, a brand of Cara Operations Limited, has launched a renovation program that will see it invest over $7 million in full-scale renovations of eight of their stores.

A proud Canadian brand since 1989, Milestones has undergone a sort of transformation since the beginning of 2016. A new menu was launched, a new brand positioning was put into place, and back-of-house operations were overhauled for improvement. Milestones is now taking the next step in this transformation, updating old and complacent restaurants to deliver the look, feel, and experience of the revitalized brand.

“Quite simply, it’s a turning point for the brand,” remarked Milestones Senior Vice President Steven Pelton, “we haven’t kept pace with the industry in terms of our investment in our restaurants. Today we are changing that, and we are changing it in a big way.”

Included in the renovation plan are already completed renovations in Barrie and Newmarket, Ontario. Soon to follow are Burlington, Oakville, Whitby, and Waterloo, Ontario, as well as two stores in British Columbia – in Surrey and Langley.

The renovations encompass all aspects of the restaurant environment. Dramatic changes are being made to the interior with new lighting, flooring, and furniture, a completely renovated bar area, and where possible, re-designing and expanding outdoor patio space.

Pelton continued, “The changes that we have made over the past year in our menu, our operations, and our overall experience have been extremely well-received by guests. We are attracting brand new guests and we are reminding our most loyal patrons why they fell in love with us in the first place. This year, our restaurants will be overhauled to match up with the fantastic new experience we are giving every guest that walks into our doors.”

For a brand known for its Milestones, this milestone promises to be one of its biggest.