Avocado Oil

New Becel with Avocado Oil launches with pop-up restaurant

Toronto consumers invited to Graffiti Alley for exclusive dining experience with famed chef Matt Dean Pettit

Press release

Avocados are one of the biggest food trends, but despite their popularity, a recent survey commissioned by Becel showed that one in two Canadians don’t know how to incorporate avocados into their meals and recipes. Addressing these barriers, Becel is introducing Becel with Avocado Oil; Canadians from coast to coast can get the goodness of avocado oil with the great taste of Becel.

Avo Alley pop-up restaurant

On September 14th and 15th, to celebrate the launch of the new product, Becel will be hosting an avocado-themed pop-up restaurant called Avo Alley in the vibrant area of Graffiti Alley in downtown Toronto. Becel has partnered with famed chef, Matt Dean Pettit (creative force behind Matty’s Seafood), who has developed special recipes for the occasion, demonstrating the versatility of Becel with Avocado Oil. Torontonians can attend this ultra-exclusive event by reserving a table on YP Dine.

“I’m really looking forward to hosting Avo Alley and getting the opportunity to cook for Toronto at this intimate dining experience in the heart of the city,” says Matt Dean Pettit. “Becel with Avocado Oil can be used in just about anything from appetizers to desserts and I think we’ll surprise some guests at just how easy it is to incorporate the goodness of avocado oil into their meals.”

Check out Chef Matt Dean Pettit’s exclusive recipes, along with an assortment of new recipes from Becel, all featuring Becel with Avocado Oil, on becel.ca.

Becel with Avocado Oil is low in saturated fat, has no trans fats, provides a source of essential omega-3 polyunsaturated fat, and has no artificial preservatives, flavours or colours. It is made from a blend of plant and seed oils, including Canadian canola oil and avocado oil, as well as a few other ingredients including buttermilk powder, water, and a pinch of salt. Altogether you can feel good about choosing Becel with Avocado Oil as part of your heart healthy lifestyle.

Becel with Avocado Oil can be used as a direct 1:1 substitution for butter, resulting in delicious and better-for- you savoury dishes and baked goods, including 80 per cent less saturated fat.

About Becel

Becel, the leading margarine brand in Canada, was launched in 1978 as the first non-hydrogenated margarine on the market. For over three decades, the Becel brand has dedicated itself to educating Canadians about the importance of caring for their hearts and has created a range of products that can be incorporated as part of a heart healthy lifestyle. Through new product development and consumer education, Becel maintains its commitment to research in cardiovascular health and nutrition innovation and education. Today, the brand continues to find ways to make margarine even better. Becel continually expands its line-up with innovative new products based on the science of heart health, including Becel pro.activ, a calorie-reduced margarine that marked the first food with added plant sterols in Canada. For more information, visit becel.ca.

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