Niagara College launches Beverage Business Management graduate program

A new program from Niagara College’s Canadian Food and Wine Institute is offering a new first-of-its-kind Beverage Business Management graduate course.

The Beverage Business Management program, launching in September 2021, will be a unique one-year graduate certificate course that will be the first of its kind in Canada.

The college already offers a Wine Business Management program. This new course will be an extension of that program and will offer students a robust business knowledge in all aspects of the alcoholic beverage industry – including retail and marketing, exports, sustainability, supply chain management, production essentials, and legal and regulatory issues.

“Beverage Business Management is a natural progression of the growth in our programming,” said CFWI dean Craig Youdale. “As home to Canada’s first commercial teaching winery, first teaching brewery and first teaching distillery, we are excited to build on our established production-based programs in wine, brewing and distilling, and unveil our first expanded offering from all three beverage sectors poised to break new ground across the country.”

The program intends to prepare graduates to enter the beverage industry, where there is increasing crossover between winery, brewery, and distillery operations.

“We’re seeing this trend globally and we want to ensure that we’re meeting this need. International students can apply what they’ve learned in their home countries as well,” said program coordinator Peter Rod. “It’s the new normal to look for candidates who are ‘jacks of all trades’ prepared with the most up-to-date skills and knowledge, who are able to pivot. Our graduates will be well-positioned to do it all with knowledge from all three of these growing beverage sectors.”

The program will be based at the Daniel J. Patterson Campus in Niagara-on-the-Lake. That is the only post-secondary Canadian institution that offers on-campus learning enterprises from all three beverage sectors.

“We are the only postsecondary institution in Canada that has the expertise in all three beverage sectors on campus,” said associate dean, CFWI Gary Torraville. “We have the facilities. We have the equipment. We have the experts. This is what makes the CFWI unique.”

The program is intended and expected to attract professionals looking to learn broader concepts on the business aspects of the beverage industry, whether as seasoned professionals looking to progress into management or newcomers intrigued by the industry. It’s also an opportunity for graduates from Niagara College’s wine, beer, and distilling programs to build on their credentials with a new cross-sector business management graduate certificate.

Registration for the Beverage Business Management program is now open. There is a 40-student capacity for its first intake during the Fall 2021 term.

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