|Opportunity: What can you do to gradually reduce the sodium, fat and caloric content of your menu items? How can you make your kids’ meals healthier?|
The Meatless Monday campaign started in 2003, spearheaded by John Hopkins School of Public Health. The intent is not to totally give up meat, but to go meatless at least one day of the week. According to the campaign, reducing meat consumption one day of the week can reduce the risk of chronic diseases and have a beneficial impact on the environment. The overall goal is to make choices that are good for both the people and the planet.
Last year, Iron Chef Mario Batali announced that all 14 of his restaurants would be offering Meatless Monday options. Today, Meatless Mondays have been wildly successful. Case in point – foodservice provider Sodexo announced in January of this year that it would support the Meatless Mondays campaign in over 900 hospital locations across America. Fast forward four months and Sodexo is now offering Meatless Mondays menus to about 3,000 corporate cafeterias and hospitals across the U.S.
In a press release, Arlin Wasserman, vice president sustainability and CSR at Sodexo says, “Meat production can be a significant source of carbon and water emissions. Reducing meat consumption in our diets is an easy step we can all take to lead healthier lives and contribute to a more sustainable food system.”
Opportunity: If you haven’t already, start thinking about creative and delicious Meatless Monday menu options for your patrons. “We’re asking our chefs to be much more creative in the vegan and vegetarian space than they are accustomed to,” says Arlin.
About the author
Dietitian Sue Mah is president of Nutrition Solutions Inc. www.nutritionsolutions.ca, a company specializing in nutrition and media communications. As a nutrition writer and consultant to food and beverage industry, she has helped to develop national nutrition resources and educational media campaigns. Sue teaches aworkshop called “Nutrition for NON-Nutritionists” designed for food/beverage, marketing, sales and PR professionals.