Technomic Inc. 2015 Canadian Ethnic Food and Beverage Consumer Trend Report serves as guide to growth of ethnic foodservice menu.
Across Canada, ethnic fare consumption is trending up, specifically among younger consumers. According to the 2015 Canadian Ethnic Food & Beverage Consumer Trend Report, the latest study from foodservice research leader, Technomic, ethnic fare is a source of exploration and nostalgia for younger diners. However, Technomic’s research reveals that despite significant interest in ethnic flavours and cuisines, unfamiliarity with ethnic ingredients can deter some consumers from trying new dishes. As operators innovate and begin to incorporate more authentic—and in turn likely less recognizable—ingredients on their menus, they must balance new, unique options with traditional and familiar ones.
“Operators must decide what fits with their concept when towing this line of traditional and authentic, and convey a clear message that tells the story of their ethnic offerings,” explains Kelly Weikel, director of consumer insights. “Describing unique ingredients or dishes, educating staff and utilizing bilingual menus can encourage purchases and pique consumer interest in new or unfamiliar ingredients and flavours.”
Using actionable data from more than 1,000 Canadian consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2015 Canadian Ethnic Food & Beverage Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes towards ethnic flavours. Complete with expert insights and identification of key areas of opportunity to capitalize on consumer trends, the 2015 Canadian Ethnic Food & Beverage Consumer Trend Report can: