Business

  • Voice technology: a long-term staffing solution?

    October 3, 2022
    Ask many experts and they will say that foodservice — despite the pain of the pandemic, inflation, staffing crises, and other problems — is in the middle of a great leap forward in technological advancement right now. Automation in the kitchen, the dining room, and beyond is propelling an evolution of the way restaurants do ...
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  • What are customer profiles — and why should you build them?

    September 29, 2022
    By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining experience they ...
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  • Your menu pricing strategy can help your restaurant get ahead

    September 22, 2022
    As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy can ...
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  • The critical importance of loyalty members

    September 20, 2022
    In today’s crowded foodservice climate, offering a robust loyalty program is a must. Loyalty members visit more, spend more, and provide your business with vital insights into customer behaviour. Those were some of the key conclusions of the new Paytronix Loyalty Report 2022, which found that the top loyalty members are foundational to a restaurant’s bottom ...
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  • Restaurant technology trends to watch for in 2023

    September 20, 2022
    By Brittain Brown The foodservice industry has seen tremendous change over the past year. Diners returned to restaurants in droves, but as if the pandemic wasn’t enough, we also had hospitality labour shortages and decades-high inflation to contend with. While it was a tumultuous time, the one constant for restaurateurs throughout the year is — and ...
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  • How to better understand customer experience (and why it matters)

    September 15, 2022
    By Austin Verner Customers are the lifeblood of any business, and that means delivering an exceptional customer experience is a must to keep your guests coming back. A study conducted by Thanx found that revenue was highly-concentrated among a small number of customers, with the top 25 per cent contributing 64 per cent of revenue. This is ...
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  • Using social media to optimize your LTO sales

    September 14, 2022
    If you own or manage a restaurant, you’ve probably developed a marketing strategy around limited-time offers (LTOs), but are you using social media as part of that strategy? Social media can help you reach a large audience quickly and cheaply, using your LTOs to help drive traffic, create a sense of urgency, and up your ...
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  • Restaurant hiring: how to minimize interview no-shows

    September 8, 2022
    Are you scanning resumes, making calls, and scheduling interviews, but dealing with daily no-shows? Being ghosted by prospective employees is a common challenge for restaurateurs. Recent studies indicate that restaurants and bars are about 600,000 jobs short of pre-pandemic levels, so getting past the interview stage is crucial to hiring – and keeping – a ...
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  • Higher wages may help address the foodservice labour shortage

    September 7, 2022
    As restaurateurs continue to struggle with post-pandemic labour shortage, business owners are looking for new recruiting strategies and ways to combat employee turnover. According to David MacDonald, senior economist for the Canadian Centre for Policy Alternatives, it’s not a labour shortage we’re facing, it’s a wage shortage.   Competition for good candidates is fierce, and restaurateurs ...
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  • Foodservice brands must walk a tightrope between physical & digital experience

    August 30, 2022
    By Dustin Hassett Now more than ever, restaurateurs are operating in an experience economy. Customers are interacting with competitor brands over multiple channels every hour of every day, and they expect every digital experience to measure up to the Amazons and Ubers of this world. Just like the behemoth tech brands, foodservice businesses need to deliver personalized, ...
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  • Why custom uniforms can be effective tools in the hospitality industry

    August 30, 2022
    By Nick Warrick Staff members in the hospitality industry have a critical role in providing a positive customer experience. These employees represent your brand, whether they work in the background or have face-to-face customer interactions. The clothing your staff wears creates a lasting first impression for your guests. Choosing custom uniforms at your location makes a ...
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  • QR codes seem here to stay despite diner disdain

    August 26, 2022
    Foodservice’s embrace of technological solutions was hastened by the COVID-19 pandemic and the economic, safety, and staffing challenges it brought on. But it isn’t just new innovations we’ve seen rise to prominence in the last few years. QR codes, a tool once sidelined, have rebounded in a big way. These days, in the second half of ...
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  • How to put your employees first to fight ongoing labour shortages

    August 22, 2022
    The pandemic brought new, unimagined challenges to the restaurant industry, from closures and loss of business to supply chain delays. In the post-pandemic climate, while some of those obstacles still continue to plague the industry, a newly intensified challenge has dominated: labour shortages. During more than two years of unreliable work, many people quit the industry, ...
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  • Restaurant operators becoming more pessimistic about the future

    August 22, 2022
    The pain of the height of the pandemic may be behind us, but the trauma continues for foodservice. U.S. restaurant operators are getting less and less confident about the future of the industry, according to new data from the National Restaurant Association. A new survey from the association found that nearly half (46 per cent) of ...
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  • How to use design to make your restaurant stand out — part 1: food & menus

    August 22, 2022
    By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish your ...
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