Paramount Fine Foods adds new plant-based protein to its menu

Press Release

Paramount Fine Foods, the fastest growing Middle Eastern Restaurant chain in North America, is excited to announce we are partnering with Mississauga based, Sol Cuisine to launch a new line of plant-based menu items, including our first plant-based chicken.

Research shows over 40 per cent of Canadian consumers are actively trying to incorporate more plant-based protein into their diets. As a leader in Middle Eastern Food, Paramount believes it is important to stay current and provide a wide variety of options to meet the changing demand of our guests. “We are excited to provide guests that prefer less meat with the authentic taste of the Middle East in our new meatless chicken” said Greg Smith, executive vice president, Paramount Fine Foods. Our first entry into meatless dishes will be our plant-based chicken that can be substituted for any of our traditional protein products. This product will have all of the same authentic tastes, flavours and look as our world-famous Chicken, only meatless. Sol Cuisine’s un-breaded Chick’n breast is a perfect meatless substitute. With a delicious taste and superior texture, it offers all the satisfaction of meat while delivering on the benefits of a plant-based lifestyle.

“Our chefs worked with several companies when considering which brand and product to launch. Between their innovation, quality and proven local track record, Sol Cuisine was a natural fit for Paramount” said Smith. Sol Cuisine is a trusted Canadian brand founded in 1980, catering to a growing community of retail and food service customers in search of alternative, plant-based proteins. With a focus on plant-based foods that are delicious and nutritious, Sol Cuisine offers a wide selection of veggie burgers, appetizers and entrees such as falafel and meatballs.

Paramount Fine Foods prides itself on being an industry leader in product innovation. With Executive Chefs from around the world we have always led the way by being the first to launch new and captivating items like our Shawarma Poutine. Although our new plant-based chicken is unique it is only the first of several lines of unique meatless dishes we are developing. We are sure our guests are going to love the taste, variety and healthy options that we will be bringing to them in the near future.

Today Paramount has over 65 locations across the world including Canada, USA, Lebanon and Pakistan and the United Kingdom. Founded by Mr. Mohamad Fakih in Mississauga, Ontario, Paramount celebrated its 10th Anniversary in 2017 and has built a solid reputation by providing fresh, healthy and authentic Lebanese Cuisine that is 100 per cent Halal.

SOURCE Paramount Fine Foods

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