Pita Pit Canada adds avocado to menu nationwide (for free)

Rapidly growing fast casual brand urges consumers to refuse to settle for costly add-ons because ‘everyone deserves avocado’

Press release

Canada is in love with avocados. Whether they’re adorning toast, tacos or eaten on their own, the versatile taste is one of the most beloved—and crave-worthy—food trends today. But there’s only one phrase often standing in the way for those who crave that creamy combo: “Avocado costs extra.”

Pita Pit Canada, the Ontario founded global franchise that urges Canadians to Refuse to Settle for anything less than the freshest food at a fair price, has good news for avocado lovers: The rapidly-growing fast casual restaurant is adding a chunky avocado spread to its menu – and it’s completely free!

“We’re constantly trying to bring even healthier, more flavorful and in-demand options to our product line, and no other food is more popular than avocado right now,” said Kevin Pressburger, Pita Pit Canada President. “Increasingly, restaurants are using this growing demand as a reason to charge extra. Pita Pit Canada sees things differently. Avocado is a universal right—and you shouldn’t have to pay extra to get it. Pita Pit has always been dedicated to giving our Pita Fanatics the freedom to have exactly what they want and this is another chance for us to stay true to that promise.”

As with all of Pita Pit’s ingredients, the avocado will come from the freshest, finest fruit available. The brand is partnering with Calavo, a global leader in the avocado industry, which will help ensure a fruitful supply of the company’s signature chunky avocado spread, made with 100 percent Hass avocado.

The menu addition comes on the heels of Pita Pit’s self-made resolution to stand up against tired and boring restaurant options in 2017 by highlighting its fresh grilled, customized menu of healthy-on-your-terms choices. The addition of avocado continues the brand’s mission to implore Canadians to Refuse to Settle for anything less. Over the last two decades, Pita Pit has rapidly become the industry leader in healthy alternatives to traditional fast food. By providing consumers with customized solutions and choices when dining out, the brand is pushing Canadians to demand the best from their food all year long.

“We believe that customers shouldn’t have to settle for bland food, wilted veggies or meat that’s been sitting under a heat lamp all day,” said Chris Fountain, Pita Pit Canada CEO. “At Pita Pit, our menu is made to-order, so you know it’s fresh because you’re watching as it’s made. Our customers get exactly what they want, customized to their unique tastes. The introduction of free avocado to our menus throughout the country simply reaffirms what we’ve always believed in: that customers shouldn’t have to settle for anything less than the best.”

About Pita Pit

Founded in 1995 in Kingston, Ontario near Queen’s University, Pita Pit was a QSR restaurant with a new and unique approach. The goal was to offer quality, healthy, fresh food fast. After seeing great success, franchising began across Canada in 1997 and in 1999, the brand expanded to the United States. With more than 475 stores across North America and an additional 143 stores internationally across 11 countries, Pita Pit connects healthy food with people seeking alternatives to the typical fast food choices. Pita Pit’s motto is “fresh thinking – healthy eating,” and features a menu based on the customer’s choice of grilled meats, fresh vegetables, zesty sauces and a pita rolled into a unique and convenient package. For more information about Pita Pit, visit www.pitapit.ca or www.facebook.com/pitapitcanada.

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