Popeyes has made new food quality commitments for the next five years as part of Restaurant Brands International’s Restaurant Brands for Good sustainability plan.
These commitments are part of the brand’s goal to serve responsibly sourced, high-quality, and great-tasting food, while continuously working to reducing its environmental footprint.
The pledges including removing artificial colours, flavours, and preservatives from fried-chicken menu items in Canada by the end of 2023. That is part of a larger global goal, which includes a commitment to meet the same standard in the U.S. by the end of 2022.
Popeyes has also committed to eliminating certain antibiotics from its chicken supply chain in the U.S. and Canada by the end of this year, supporting the brand’s approach to animal welfare, which includes supplier guidance on the responsible use of antibiotics in food animals. Further, it aims to use 100-per-cent cage-free eggs in all egg products in Canada by the end of 2025.
This year, Popeyes will also replace all EPS foam cups with paper cups globally and work on sustainably sourcing more of its packaging by the end of 2021.
“Popeyes is known for its culinary tradition and craveable chicken and now people will start to know more about what’s behind the food they love,” says Rob Manuel, general manager for Popeyes Canada. “At Popeyes, we carefully select our ingredients and don’t take shortcuts on quality and that’s why we have been working hard to launch our new food quality commitment.”
To celebrate these milestones, Popeyes launched Inside the Kitchen, a new digital campaign that highlights real employees and gives consumers a behind-the-scenes look at the real preparation process for its food.