Restaurant concepts to watch for August

By Kristin Menas

In this edition of “restaurant concepts to watch”, we highlight three concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique:


Instagram: 2,215 followers | Facebook: 5,109 likes | Twitter: 4,522 followers
Locations: 4 (Vancouver)

Concept characteristics:

  • Modern twist on traditional Middle Eastern recipes
  • Contemporary unit decor varies slightly by location
  • In partnership with local suppliers for a farm-to-table approach
  • All meats are halal, non-medicated and hormone-free

Menu snapshot:

  • Chicken Tawook Plate—grilled Mount Lehman chicken breast made with traditional garlic sauce, served with hummus, salad, pickled cabbage, olives, pita, tahini, hot sauce and a choice of organic brown rice or roasted potatoes
  • Lamb Hushwie Pita—rolled pita with sautéed lamb, onions, peppers, pine nuts, hummus, organic greens, tomato, house made pickle, tahini and hot sauce
  • Beef Bavette—beef cooked in a rosemary and red wine drizzle, served with potato feta terrine, baby arugula, toasted pine nuts, fresh lemon and crispy pita

Greenhouse Juice Co.

Instagram: 28,800 followers | Facebook: 6,576 likes | Twitter: 2,912 followers
Locations: 8 (Toronto)

Concept characteristics:

  • Goal is to offer a simple, delicious way to integrate plant-based health into a busy life
  • Operates everything from mini shops in retail outlets to units with larger footprints
  • All ingredients are certified organic and juices are not pasteurized
  • Offers one-, two- and three-day juice cleanses that are 100 per cent organic, never heated, made fresh daily, bottled in glass and delivered free
  • Six additional Ontario locations listed as coming soon

Menu snapshot:

  • Cold-Pressed Juices—raw cold-pressed juices made using hydraulic pressure to extract juice from plants and fruits without breaking down the nutrients
  • Handmade Nut Milks—varieties like Brazil Nut Milk, Coconut Milk, Choco-Maca-Milk, Almond Milk and Cashew Milk
  • Boosters—offer various healing/health properties, available in varieties like Ginger, Turmeric, Raw Aloe and The Flu Shot


Instagram: 299 followers | Facebook: 4,377 likes | Twitter: 205 followers
Locations: 10 (Quebec, Ontario)

Concept characteristics:

  • Uses assembly-line format with the baking process taking just over two minutes
  • Average price point of $9
  • Currently has 10 units primarily in the Greater Montreal and Toronto areas
  • More than 20 other locations listed as opening soon, more than doubling its footprint

Menu snapshot:

  • Specialty and create-your-own pizzas and panini sandwiches
  • Five doughs/breads, five sauces, 20+ vegetables, 10+ meats, six cheeses, nine drizzles/sauces and more
  • Gluten-free, vegetarian and halal options

About the author:

Kristin Menas is the Associate Editor, Canada & Adult Beverage at Technomic Inc. in Chicago. Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry. For more information, visit

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