Private label “thank-you mints” are a great way of branding. Customers take the mints with them in their pocket and will later be reminded of their restaurant experience – potentially returning for another meal. Customers like to be surprised, and when they receive a quality candy or mint at the end of their evening to cleanse their palate, they finish the evening with a positive experience. That candy/mint sweet sensation reinforces in their mind that they picked a great restaurant and will remember to come back. For a fraction of a penny, each candy provides such good value to the restaurant and guest. Some Canadian restaurant chains are known for their mints.
Courtesy of Scott Dorland, Director of Foodservice, Dare Foods Limited