Snacking continues upward trend for Canadian consumers

Expanding snack consideration sets and healthier snacking are likely driving this increase, according to new report from Technomic

Press release

Canadian consumers are snacking between meals slightly more often now than in 2016, continuing an upward trend seen over the last five years, according to Technomic’s 2018 Canadian Snacking Occasion Consumer Trend Report. Additionally, consumers’ snack consideration sets are evolving to include a wider variety of foods and beverages.

While consumers are primarily snacking to fight off hunger, other common snacking triggers include boredom and mindless eating. Time constraints and the desire for convenience also result in more than a third of consumers replacing at least one meal a day with snacks. This wide range of drivers means snacking occasions are and will continue to be somewhat unpredictable.

“Data points to greater opportunity to drive incremental sales through snacking occasions. As snacking becomes more common, health will play a larger role. Offering and promoting better-for-you attributes that resonate with consumers, such as ‘high protein’ and ‘high fibre’ will be vital in helping foodservice steal share of snacking occasions from retailers,” says Anne Mills, senior manager of consumer insights at Technomic.

Key takeaways from the report include:

  • 55 per cent of consumers snack between meals at least twice per day
  • 36 per cent of consumers say they are more likely than usual to snack when they are feeling stressed
  • 66 per cent of consumers say they purchase snacks from coffee cafes at least once every 90 days

Compiling findings from more than 1,000 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Canadian Snacking Occasion Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer usage and attitudes toward snacking are evolving and to identify key areas of opportunity.

About Technomic

Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at

About Winsight, LLC

Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to

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