Survey finds 62 per cent of Canadians are seeking diverse foods and flavours within their communities
2016 is the year of the ‘Sandwish,’ those frequent (and familiar) moments when we long for crave-worthy Sandwiches. To tempt those craving a bold and diverse ‘Sandwish,’ SUBWAY Restaurants has announced the launch of its new Butter Chicken Sandwich. The flavour-packed sandwich is free from artificial colours, flavours and preservatives, and is available for a limited time at participating SUBWAY sandwich shops across Canada.
According to a recent national survey conducted by Vision Critical, more than 62 per cent of Canadians wish there were more diverse food choices available to them within their community. With the launch of SUBWAY Canada’s Butter Chicken Sandwich, Canadians can now expand their flavour diversity in their own back yard. The Butter Chicken Sandwich features all white meat chicken tossed in a butter chicken glaze that is infused with a fragrant mix of ginger, cardamom, coriander and cinnamon, helping to fill the flavour gap that Canadians are craving.
“The Butter Chicken Sandwich comes as part of SUBWAY Restaurants’ ongoing commitment to make ‘Sandwishes’ come true by offering crave-able, fully customizable sandwiches and new taste profiles that appeal to the adventurous taste buds of Canadians,” says Kathleen Bell, Director of National Marketing, SUBWAY Restaurants Canada. “The Canadian flavour landscape is changing as Canadians are craving more. The Butter Chicken Sandwich is our way of responding,” says Bell.
Additional survey findings include:
- Exactly half (50 per cent) of Canadians say they often seek out diverse foods and flavours
- Three-in-five (60 per cent) would try Indian cuisine if it were more accessible to them
- Nearly half (44 per cent) note that no artificial preservatives is most important when purchasing a sandwich
The New Butter Chicken Sandwich is available at SUBWAY Restaurants across Canada now for a limited time. The suggested price is $6 for a 6-inch and $9 for a footlong.
The launch of the Butter Chicken Sandwich is supported by a national TV, radio and digital advertising campaign which will run from April 4 to May 22, 2016. Several agencies are supporting the launch. Public relations and social media support is being handled by Veritas Communications. Advertising creative was produced by Sid Lee. All media buying was coordinated by Carat.
To celebrate, SUBWAY Canada teamed up with popular Canadian YouTuber, Gunnarolla, to host a street-style video featuring real Canadians talking about butter chicken. The video can be viewed on SUBWAY Canada’s Facebook page. A series of 15-second video clips showcasing the moments with Gunnarolla and passersby will also be rolled out across the brand’s social channels.
From February 22nd to February 23rd, 2016 an online survey was conducted among 1,001 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
About SUBWAY Restaurants
Customers in 111 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50-years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY chain for many years. To learn more information about us, visit www.SUBWAY.com, like us on Facebook at http://www.facebook.com/SUBWAYCanada and follow us on https://twitter.com/SUBWAYCanada.