Subway Canada launches grilled wraps, a new on-the-go solution for guests as they get back to busy routines

Press release

As Canadians get back to school and routine, Subway is looking to help them hold it all together with the launch of its new grilled wraps – a warm, portable meal that fits perfectly into everyone’s busy fall schedules.

A new addition to the grilling platform Subway launched this spring with paninis, three new grilled wraps are being introducing to their everyday menu offerings including the Chicken Caesar, Chicken & Bacon Ranch and the B.L.T.

According to a recent survey conducted by Maru Matchbox and Subway, 60 per cent of Canadian millennials are looking for more quality meal options to take with them on the go, to help get them back to what they value most, including having more time to exercise (59 per cent); more time to travel and explore (51 per cent); more time with family (45 per cent); and more time with friends (40 per cent). As Canadians struggle to balance their hectic schedules, Subway has partnered with organizational expert Clare Kumar during the launch of the new grilled wraps, to provide tips and advice on how to hold it all together in their busy lives.

“The new Subway grilled wraps are a great addition to our grilling platform and our first one-handed sandwich option that allows Canadians to eat great on-the-go,” says Cristina Wells, Subway Canada Senior Marketing Director. “The recent survey we conducted showed that millennials especially are looking to make better quality choices day-to-day but are struggling when they are busy. We think our new grilled wraps are the perfect solution.”

The survey results also showed that when at their busiest, the majority of millennials place convenience as the highest priority when choosing a meal. Along with that, more than any other Canadian age group, millennials reported needing more creative ways to incorporate vegetables, exercise and other healthy choices into a busy schedule.

“September is a time when people get back to school and routine and life often gets busier than it has been in the summer months, so it is very convenient to have a new option for an on-the-go meal that doesn’t compromise quality,” says Clare Kumar, Organizing and Productivity Expert. “Holding it all together means something different for everyone in terms of priorities, so it is great that Subway is adding even more variety to their menu, providing many options to meet the taste preferences and needs of their guests.”

Available at participating restaurants across the nation, the new grilled wraps allow guests to choose from protein options including new slow-roasted and hand pulled rotisserie-style chicken, which is free from artificial colours, flavours and preservatives, and mouth-watering strips of bacon. All wraps come bursting with a selection of fresh veggies and sauces.

The exciting full lineup of grilled wraps includes three flavours:

  • Chicken Caesar: Combines rotisserie-style chicken with shredded Monterey Cheddar cheese, a sprinkle of Parmesan, baby spinach, tomatoes and Caesar sauce, wrapped in a soft tortilla and grilled to perfection.
  • Chicken & Bacon Ranch: Tender, rotisserie-style 100 per cent Canadian chicken free from artificial flavours, colours and preservatives, wrapped in a tortilla, with mouth-watering bacon, shredded Monterey Cheddar cheese, red onions, green peppers, tomatoes and a creamy ranch sauce.
  • B.L.T.: Featuring strips of bacon and topped with lettuce, tomatoes and a drizzle of mayo.

The new grilled wraps are available across Canada as a permanent menu item. The lineup starts at $4.79 per wrap.

To celebrate the launch, Subway is asking Canadian sandwich lovers across the country to show them on social media how they are #holdingitalltogether by following and tagging Subway Canada’s social channels at www.facebook.com/SubwayCanada and @SubwayCanada as they go about their busy lives with a grilled wrap in hand, for a chance to win prizes.

Several agencies are supporting the grilled wraps launch. Public relations and social media support is being handled by Veritas Communications. TV and digital advertising creative was produced by Sid Lee. All media buying was coordinated by Carat.

About SUBWAY restaurants

Customers in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,600 franchised locations. In Canada, franchisee owners of the 3,267 Canadian Subway locations are proud to be part of the communities in which they live and operate their businesses; providing more than 30,000 jobs to the local communities across the country.

The company, founded 52 years-ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the Subway restaurants chain for many years.

To learn more information about us, visit www.Subway.com, like us on Facebook at http://www.facebook.com/SubwayCanada and follow us on https://twitter.com/SubwayCanada.

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