With operators and guests continuing to focus on value as part of a winning restaurant experience, it’s no surprise that some dessert menus are getting makeovers, with QSRs adding sweet LTOs this summer. 80 per cent of operators agree that desserts help raise guest cheques, so creating limited-time offers could help draw people in and increase restaurant margins.
At Wendy’s, the small $1.99 Frosty is back, available in chocolate or vanilla flavours for the rest of the summer. Guests can order this treat in the small size either in-store or through the app. Wendy’s has also launched the Frosty® Fizz, featuring Fanta Orange with the Wendy’s Frosty, and the small size is available for $2.99 until September 1st at participating restaurants.
Taco Bell in the United States has launched a lineup of Limonada Freezes, available in lemonade, strawberry lemonade, and a vanilla cream flavour. The freezes are available for $3.29 for a small, $3.49 for a 20 oz. large, and $1 for a 16 oz during happy hour.
At a price point of $3.49, Subway recently introduced its ice cream cookie sandwich, available in restaurant locations only for a limited time. “The new ice cream cookie sandwiches are everything Canadians already love about our classic cookies, but with a twist to celebrate summer,” said Samara Foisy, director of menu strategy and innovation at Subway Canada. “They’re soft and chewy, and the cool vanilla ice cream is the perfect pair for the rich chocolate chunks.”
McDonald’s is offering added value to its app members, with $1 vanilla ice cream cones and snack-size milkshakes or sundaes for $2 each. Members can also order a small iced coffee or a fountain drink for $1 or a small Fruit Splash for $2.
Recent studies indicate that 52 per cent of consumers consider limited-time offers when choosing a restaurant, and with 49 per cent of Canadians are dining out less these days, LTOs can have a significant impact on the bottom line.
Photo credit: Subway
