Taco Bell Canada to roll out nacho cheese-dispensing billboard for new product launch

Press Release

Would you like nacho cheese with that? Taco Bell Canada is betting that Canadians will answer with a resounding “yes” by bringing back the famed Naked Chicken Chalupa, now with Nacho Cheese. Why? Because everything is better with Nacho Cheese.

To prove that everything is better with Nacho Cheese, Taco Bell is launching the Nacho Cheese Naked Chicken Chalupa in a big way: With a nacho-cheese dispensing billboard (dubbed the “Cheesiest Billboard”), challenging fans to take the Nacho Cheese taste-test. As a brand known for unexpected, over-the-top product launches and activations, it’s no surprise that Taco Bell is kicking off 2019 with a big (cheesy) splash.

The Cheesiest Billboard will be live on Saturday, January 19th in Toronto, where fans are encouraged to bring any snack they like for the ultimate nacho cheese upgrade. Want to spice up that boring apple with some nacho cheese? Go for it! That salad or sandwich you packed for lunch? Why not! How about adding more nacho cheese to your Nacho Cheese Naked Chicken Chalupa? Absolutely! Because the only thing better than nacho cheese is more nacho cheese, and Taco Bell will be sampling a limited amount of Nacho Cheese Naked Chicken Chalupa’s for free at the Cheesiest Billboard.

“The Cheesiest Billboard comes off the heels of a groundbreaking year for us, that saw everything from CrunchWrapping Paper for all our holiday gift-wrapping needs, to the Baja Blast Hair Salon that turned heads Baja-Blast blue. Just search #BajaBlessed on Instagram to see how far fans will go for a free sip of MTN Dew® Baja Blast!” says Veronica Castillo, head of marketing at Taco Bell Canada. “Kicking off the year with a Nacho cheese-dispensing billboard means that 2019 will be as crazy as ever for us. Plus, our fans know it’s impossible to deny the appeal of warm, gooey, zesty nacho cheese, and we couldn’t agree more. Nacho cheese will be the perfect addition to the Naked Chicken Chalupa, already a fan-favourite.”

The Cheesiest Billboard will be available on Saturday, January 19th from 11:30 a.m. – 2:30 p.m. EST at 482 Queen St. W. in Toronto (right next to Taco Bell’s flagship Queen West location) and is guaranteed to warm up our taste buds this winter. Nacho cheese lovers will be served on a first come, first serve basis, so fans should move fast to get their fair share of nacho-cheesy goodness.

Built off the massively successful Naked Chicken Chalupa, this extra cheesy rendition features the famous shell made entirely of crispy, marinated chicken that fans love and crave. Glorious nacho cheese is added to the inside of the shell, taking this crowd-pleaser to the next level.

Fans looking for the latest and greatest news from Taco Bell Canada can visit tacobell.ca for more information.

About Taco Bell Canada

Taco Bell Corp. is a subsidiary of Yum! Brands, Inc. and is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us online at our new website tacobell.ca or any of our other social channels including on Facebook at www.facebook.com/tacobellcanada, Twitter @TacoBellCanada, on Snapchat TACOBELLCANADA or on Instagram @tacobellcanada.

SOURCE Taco Bell Canada