Walmart Canada now sourcing sustainable Canadian beef

Walmart Canada is now sourcing beef from certified sustainable farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). Additionally, the chain is sourcing enough beef from sustainable sources for its Your Fresh Market brand beef patties that it has been granted permission to include a sustainability certification label on […]

Canadian government invests $14 million in improving sustainable beef and forage

Press Release The Canadian beef sector is a strong economic driver, accounting for $9 billion in farm cash receipts in 2017. Exports of Canadian beef and cattle totalled nearly $2.41 billion in 2017. Canadian beef producers are working hard to ensure they continue to create good, middle-class jobs while expanding markets for their safe, high-quality […]

New federal research investment to make beef sector more sustainable

Press release Canada’s beef sector is an important driver of economic growth, contributing $2.69 billion annually to the Ontario economy and supporting 61,000 jobs in the province. The Government of Canada continues to invest in innovation and the overall productivity and competitiveness of the livestock industry. Agriculture and Agri-Food Minister, Lawrence MacAulay, today announced a $2 million investment with the Beef Farmers of Ontario to enhance […]

Madisons NY Grill & Bar proudly serves Certified Humane – raised & handled beef free of hormones, steroids and antibiotics

Press release On July 1st, 2016, Madisons NY Grill & Bar will become the first Quebec restaurant chain to serve 100% Certified Humane – raised & handled beef, raised without the use of antibiotics, steroids or added hormones. Madisons has signed an exclusive distribution agreement with Les Viandes Intercités – Canada’s sole distributor of Creekstone Farms meat – to supply […]

First-ever pilot to verify sustainable beef in Canada concludes

Press release McDonald’s pilot establishes path for Canadian beef industry on journey to a verified sustainable beef supply McDonald’s Canada announced the successful conclusion of its Verified Sustainable Beef Pilot today, an industry-first.  This marks a major milestone of its collaborative partnership with the Canadian beef industry over the past 30 months to advance more […]