Beer Canada Code demonstrates best practices in responsible advertising

Press Release Beer Canada has launched the Responsible Advertising and Marketing Code, a new statement of principles and best practices that demonstrate our members continued commitment to responsibility. Beer is an adult beverage and a celebrated part of Canada’s culture. As responsible brewers, Beer Canada members want to ensure that any commercial communication is directed […]

Despite challenges, beer industry is brewing up benefits for Canada’s economy

Press release Beer consumption in Canada and foreign demand for Canadian-brewed beer accounted for $13.6 billion in economic activity in 2016, according to a new Conference Board of Canada report. “Consuming a Canadian-brewed beer supports many more jobs and businesses beyond the local brewery,” said Pedro Antunes, Deputy Chief Economist, The Conference Board of Canada. “No matter where Canadians buy beer, they support […]

Millennials are most responsible when it comes to drinking and driving: study

Higher percentage of Millennials serving as designated drivers while an aversion to social media shaming has a positive impact on Millennials choosing to drink less Press release Canadian Millennials between the ages of 18 and 34 are the country’s most responsible age group when it comes to drinking and driving, according to a recent study […]