Legendary La Trappe Brewmaster Lodewijk Swinkels joins Brunswick Bierworks

Toronto brewery is toasting the arrival of one of the world’s leading Brewmasters Press release Brunswick Bierworks is toasting the arrival of one of the world’s leading brewmasters – La Trappe Brewmaster Lodewijk Swinkels is joining the Brunswick team as Brewmaster and Head of Operations. Swinkels comes from beer royalty. He is the seventh generation of […]

Despite challenges, beer industry is brewing up benefits for Canada’s economy

Press release Beer consumption in Canada and foreign demand for Canadian-brewed beer accounted for $13.6 billion in economic activity in 2016, according to a new Conference Board of Canada report. “Consuming a Canadian-brewed beer supports many more jobs and businesses beyond the local brewery,” said Pedro Antunes, Deputy Chief Economist, The Conference Board of Canada. “No matter where Canadians buy beer, they support […]

Is having a cocktail or wine with dinner in danger?

By Jeni Marinucci There are some changes brewing in the Canadian restaurant industry and as of now, few owners seem happy about it. Come to think of it, many patrons aren’t going to like it either. What could make each group equally as frustrated? Yes, it’s regarding alcohol rules and regulations. This time around, it […]

Ensuring a quality draught beer experience with clean taps

By Roger Mittag I’m going to start this discussion with a simple premise: The consumer should be at the heart of every draught beer decision you ever make. It takes seven seconds to make a first impression, and we all know how important that is. So, a properly poured and served draught beer leaves a […]

The recurring popularity of lagers

By Roger Mittag It seems that we are all on the fast track, trying to keep up with the latest trends and fads and ensuring that we are driving new customers into our locations. There is, however, a fine line between being innovative and imitative. It is very difficult to be leading edge enough to […]

How to offer up quality beer flights and samples

By Roger Mittag In a world of curious, experimental beer consumers, the concept of offering an option to try a variety of different beers in smaller samples seems to be on every restaurateur’s mind. While the concept of beer flights seems to be an easy one, it requires a tremendous amount of thought to be […]

Top tips for brewing up sales and driving customer interest in beer

By Roger Mittag Cold, refreshing, thirst-quenching and sociability have, for quite some time, been the catch phrases used in the marketing of beer. Throughout much of the 20th century, beer has been seen as the blue-collar drink of the masses but this antiquated image is quickly dissipating. Beer is now being given its rightful place […]