Between running a restaurant, handling staffing issues, and managing the day-to-day, is it feasible for operators to make time for social media? While it can seem labour intensive, when done correctly, social media can take some of the pressure off your marketing efforts, help create relationships with your guests, increase traffic, and grow your business. […]
More and more restaurant chains are partnering up to offer unique products, menu items, and experiences to get guests through the doors. In the last year, it seems like even more chains are finding ways to use celebrity partnerships to launch, endorse, and promote new restaurant LTOs. Recently, Ryan Reynolds announced his partnership with Tim […]
By Doug Radkey Do you market your restaurant spontaneously, or do you have a true marketing playbook in place? If you said both, great answer! Marketing is not intended to be static. You simply cannot “plan it and forget about it.” It’s imperative that you consistently check in on your marketing playbook and the efforts […]
By Nicholas Rubright In today’s digital age, the success of a restaurant goes beyond just serving delicious food; it’s also about creating an experience that diners want to share online. Social media platforms like Instagram and TikTok have transformed how people discover and engage with restaurants. Crafting aesthetic menus and spaces is a great way […]
By Dawn Castell In the competitive restaurant industry, standing out and attracting customers requires a well-executed marketing strategy to increase sales, enhance brand visibility, and foster customer loyalty. Create a strong, comprehensive marketing approach to promote your restaurant effectively and drive sales growth. Understanding your market and setting goals Before diving into specific marketing tactics, […]
Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences? […]
By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line. A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s […]
If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh. A new marketing strategy means staying […]
By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from […]
Sustainability is a hot topic for Canadians and it is becoming increasingly important to consumers, with 45 per cent looking to increase their sustainable behaviour. Recently, consumers were asked to rate the importance of restaurants making sustainable choices. Results were steady across the board, with QSRs (at 57 per cent), fast casuals (at 56 per […]
