Breakfast sales continue to rise and shine

As more and more Canadians return to the office, breakfast is gaining momentum for commuters. QSRs are benefiting from increased morning traffic that’s ramping up breakfast sales and boosting their bottom lines. 34 per cent of Canadians don’t want to cook breakfast for themselves, and 40 per cent say they eat outside the house in […]

Workers returning to offices are still keen on buying breakfast

Breakfast traffic was hit hard during the height of the pandemic as the daily routine of the office worker was overhauled. The emptying of offices meant that those regular stops at diners and drive-thrus virtually vanished almost overnight. With many of those workers now back in their offices, breakfast traffic has rebounded in recent times, […]

Fast-food breakfasts are getting a sweet makeover

Two of Canada’s biggest fast-food restaurants are finding their sweet spot, adding some new and exciting items to the most important meal of the day. With the $27 billion fast-food industry ranking second in the Canadian market, and up to 40 per cent of Canadians eating on the go, this trend could prove to be […]

Breakfast pizza trending highly as daypart rebounds

Breakfast took a big hit during the last two years of the pandemic, but it appears the daypart is rebounding slowly but surely. With so many people moving out of the office on a temporary or permanent basis, consumer traffic at breakfast fell drastically after the onset of the pandemic, with people increasingly sourcing breakfast […]

Wendy’s is entering the breakfast game in Canada

Wendy’s is wading into the Canadian breakfast market starting next month. From May 2, breakfast at Wendy’s will be available across Canada as the brand looks to rival competitors such as Tim Hortons, McDonald’s, and A&W. The breakfast menu will feature items that spin off from the quick-service brand’s staples such as the Breakfast Baconator, […]

Pushing to fuel a pandemic breakfast resurgence

Amid statistics suggesting that the way in which consumers eat breakfast is evolving, major brands are launching high-octane breakfast marketing campaigns. They include Kellogg Canada, which is kicking off a decade-long marketing campaign as part of a strategy to get more consumers eating at the start of the day again. The “We’re For Breakfast” initiative […]

Pür & Simple: Pushing for female empowerment in foodservice

COVID-19 has stunted progress in addressing foodservice’s gender imbalance, but Pür & Simple is on a continuing mission By Tom Nightingale The foodservice and restaurant industry has been thrust under a newly intense spotlight throughout COVID-19. During a pandemic that has devastated foodservice and hospitality to an extent felt by few other industries, there has […]

Waking Up to Foodservice

By Asad Amin One of the biggest casualties of time-crunched contemporary life is breakfast, which has become one of the most-skipped meals in Canada. However, for the savvy foodservice operator, the first meal of the day offers fresh opportunities Modern-Day Breakfast “Eat breakfast like a king, lunch like a prince and dinner like a pauper,” […]

A&W rolls out Beyond Meat plant-based breakfast sausage

Press Release Breakfast lovers and Beyond Meat fans have another reason to celebrate! Following the remarkable success of A&W’s Beyond Meat Burger, the Canadian company is partnering with Beyond Meat to introduce another innovation, the Beyond Meat Sausage & Egger, made with Beyond Meat’s 100 per cent plant-based breakfast sausage, to its permanent breakfast menu […]