Wendy’s is entering the breakfast game in Canada

Wendy’s is wading into the Canadian breakfast market starting next month. From May 2, breakfast at Wendy’s will be available across Canada as the brand looks to rival competitors such as Tim Hortons, McDonald’s, and A&W. The breakfast menu will feature items that spin off from the quick-service brand’s staples such as the Breakfast Baconator, […]

Pushing to fuel a pandemic breakfast resurgence

Amid statistics suggesting that the way in which consumers eat breakfast is evolving, major brands are launching high-octane breakfast marketing campaigns. They include Kellogg Canada, which is kicking off a decade-long marketing campaign as part of a strategy to get more consumers eating at the start of the day again. The “We’re For Breakfast” initiative […]

Pür & Simple: Pushing for female empowerment in foodservice

COVID-19 has stunted progress in addressing foodservice’s gender imbalance, but Pür & Simple is on a continuing mission By Tom Nightingale The foodservice and restaurant industry has been thrust under a newly intense spotlight throughout COVID-19. During a pandemic that has devastated foodservice and hospitality to an extent felt by few other industries, there has […]

Waking Up to Foodservice

By Asad Amin One of the biggest casualties of time-crunched contemporary life is breakfast, which has become one of the most-skipped meals in Canada. However, for the savvy foodservice operator, the first meal of the day offers fresh opportunities Modern-Day Breakfast “Eat breakfast like a king, lunch like a prince and dinner like a pauper,” […]

A&W rolls out Beyond Meat plant-based breakfast sausage

Press Release Breakfast lovers and Beyond Meat fans have another reason to celebrate! Following the remarkable success of A&W’s Beyond Meat Burger, the Canadian company is partnering with Beyond Meat to introduce another innovation, the Beyond Meat Sausage & Egger, made with Beyond Meat’s 100 per cent plant-based breakfast sausage, to its permanent breakfast menu […]

Who Wants Breakfast? Profiling the breakfast consumer

From the summer 2018 issue of Canadian Restaurant & Foodservice News By Laura McGuire Shifts in consumers’ breakfast habits often present a challenge for operators trying to grow morning sales. But understanding current consumer eating and purchasing patterns at breakfast can help restaurants better connect with guests. Let’s take a deep dive into today’s Canadian […]

All-day breakfast arrives at Tim Hortons

Press Release On July 25, Tim Hortons will launch Breakfast Anytime, any Tims: offering breakfast menu items any time at participating Tim Hortons restaurants nationwide. This expanded menu offering showcases Tim Hortons dedication to continually improve the guest experience. Tim Hortons first piloted breakfast anytime in several Ontario locations earlier this year — a decision motivated by increased guest demand for the all-day menu offering. […]

Competition for share of stomach at breakfast is heating up

Study conducted by Technomic reveals the latest trends and data to understanding Canadian consumers’ changing behaviour and attitudes toward breakfast Press release Breakfast consumption in Canada has remained relatively stable since 2015, according to Technomic’s recently released 2017 Canadian Breakfast Consumer Trend Report. However, the breakfast landscape is changing as competition for share of stomach heats […]

New additions to breakfast menus across Canada

By Laura McGuire and Aaron Jourden Opportunities for operators to boost traffic at breakfast are expanding. Growing consumer interest in around-the-clock foodservice options, as well as a greater emphasis on convenience and better-for-you attributes in the morning are leading to some breakfast movements gaining greater traction. Here’s a look at three trends operators can incorporate […]