Breakfast is a daypart that has certainly seen its ups and downs in recent years, but demand is up these days, with 42 per cent of operators extending their breakfast hours to accommodate increased traffic. 84 per cent of operators believe customers want to be able to order breakfast items outside of normal breakfast hours, […]
Restaurants have typically relied on commuters for breakfast sales, however, with fewer people going into the office, this daypart has seen a significant drop in recent years. But with remote job listings down over 20 per cent over the last six months, will sales start to come back as more people head to the office? […]
As more and more Canadians return to the office, breakfast is gaining momentum for commuters. QSRs are benefiting from increased morning traffic that’s ramping up breakfast sales and boosting their bottom lines. 34 per cent of Canadians don’t want to cook breakfast for themselves, and 40 per cent say they eat outside the house in […]
Breakfast traffic was hit hard during the height of the pandemic as the daily routine of the office worker was overhauled. The emptying of offices meant that those regular stops at diners and drive-thrus virtually vanished almost overnight. With many of those workers now back in their offices, breakfast traffic has rebounded in recent times, […]
Two of Canada’s biggest fast-food restaurants are finding their sweet spot, adding some new and exciting items to the most important meal of the day. With the $27 billion fast-food industry ranking second in the Canadian market, and up to 40 per cent of Canadians eating on the go, this trend could prove to be […]
Breakfast took a big hit during the last two years of the pandemic, but it appears the daypart is rebounding slowly but surely. With so many people moving out of the office on a temporary or permanent basis, consumer traffic at breakfast fell drastically after the onset of the pandemic, with people increasingly sourcing breakfast […]
Wendy’s is wading into the Canadian breakfast market starting next month. From May 2, breakfast at Wendy’s will be available across Canada as the brand looks to rival competitors such as Tim Hortons, McDonald’s, and A&W. The breakfast menu will feature items that spin off from the quick-service brand’s staples such as the Breakfast Baconator, […]
Amid statistics suggesting that the way in which consumers eat breakfast is evolving, major brands are launching high-octane breakfast marketing campaigns. They include Kellogg Canada, which is kicking off a decade-long marketing campaign as part of a strategy to get more consumers eating at the start of the day again. The “We’re For Breakfast” initiative […]
COVID-19 has stunted progress in addressing foodservice’s gender imbalance, but Pür & Simple is on a continuing mission By Tom Nightingale The foodservice and restaurant industry has been thrust under a newly intense spotlight throughout COVID-19. During a pandemic that has devastated foodservice and hospitality to an extent felt by few other industries, there has […]
By Asad Amin One of the biggest casualties of time-crunched contemporary life is breakfast, which has become one of the most-skipped meals in Canada. However, for the savvy foodservice operator, the first meal of the day offers fresh opportunities Modern-Day Breakfast “Eat breakfast like a king, lunch like a prince and dinner like a pauper,” […]
