The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home. By Peter Klayman With the pandemic altering the definition of “normal” across industries, Quick Service Restaurants (QSR) have been amongst the fortunate few able to stay afloat. While foot traffic to fast food and […]
In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
Longo’s was ranked as the No. 1 grocery retailer in the 2020 Ontario Leger WOW study, with high scores for customer satisfaction and safety.
A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth
Digitizing customer loyalty is the way forward for foodservice operations as the pandemic continues into 2021.
Restaurants and operators must be careful not to cede control over customer loyalty as off-premises consumption becomes the norm.
When it comes to customer experience during COVID-19, some restaurants had established services already in place but others have had to start from scratch.
How to improve customer experience, capitalize on new opportunities, and implement innovative technologies By Doug Reifschneider and Rich DePencier Even in this challenging time for the industry, restaurants are finding innovative ways to better serve the needs of their customers. They are evolving at breakneck speed to keep up with constantly changing rules and regulations, […]
Guests are craving the fun and excitement of the in-house restaurant experience they once knew. Can Canadian operators live up to the task?