Restaurant Branding During COVID-19: Being memorable

The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]

Retaining the divided attention of post-COVID QSR customers

Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home. By Peter Klayman With the pandemic altering the definition of “normal” across industries, Quick Service Restaurants (QSR) have been amongst the fortunate few able to stay afloat. While foot traffic to fast food and […]

Restaurant Branding During COVID-19: Building connection with your community

In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]

Mobile apps becoming a key focus for small businesses

A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth

Restaurants can learn from the pizza chain delivery model

Restaurants and operators must be careful not to cede control over customer loyalty as off-premises consumption becomes the norm.

Restaurant CEOs’ 3 tips for success during COVID-19

How to improve customer experience, capitalize on new opportunities, and implement innovative technologies By Doug Reifschneider and Rich DePencier Even in this challenging time for the industry, restaurants are finding innovative ways to better serve the needs of their customers. They are evolving at breakneck speed to keep up with constantly changing rules and regulations, […]