By Jacob Mancini With the arrival of fall, many restaurant owners are preparing for a familiar challenge: a decline in customer traffic. This year, however, that challenge feels even sharper, with economic pressures like increased interest rates, higher operating costs, and inflation compounding the typical seasonal decline. Traffic is slowing down across the board because […]
Inflation has dominated the news and the industry for the last few years, as consumers have seen food prices consistently rise. While we did experience some temporary relief from inflation in February, how much impact will climate change and Canada’s carbon tax impact the industry? Will these factors force restaurateurs to raise their menu prices […]
Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers. There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase […]
By Liam Gilmore In a world where inflation is tightening its grip and customers are watching their pennies, QSRs are looking to customer loyalty as a fundamental part of their success, focusing on resilience and adaptability in the face of economic challenges. As menu prices soar to unprecedented heights, businesses must pivot towards cutting-edge loyalty […]
As inflation and the higher cost of living persist, consumers continue to prioritize value as the try to save their pennies. Off-premise dining remains a popular choice for consumers. In fact, in-person dining decreased this month by nine per cent, with the last three months seeing a steady decline in guest counts for restaurants. As […]
Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables […]
With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain […]
Consumers are cutting back on discretionary spending as they prepare for a possible recession, but have those cutbacks meant less revenue for restaurants? Are Canadians limiting their restaurant visits as inflation continues to soar? According to a recent study by Capterra, 85 per cent of consumers are worried about the looming recession, and nine out […]
By Megan Prevost If customers from 2019 time-traveled to today and stopped in at their favourite restaurants, they would immediately recognize some key differences. Over the past few years, the restaurant industry has morphed, at first changing out of necessity and quickly becoming more of a matter of preference. Because of this ongoing evolution, it […]
Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to […]
