4 common mistakes to avoid when building a loyalty program tech stack

By Mo Chaar Customer loyalty is key for Canadian consumers, who are among the world’s most frequent users of a loyalty program. Over half of Canadians make reward-earning purchases several times a week, and a recent Givex survey found that 56 per cent of Canadians say loyalty programs make them more likely to dine out […]

Chipotle reaps rewards with NBA text drive

Chipotle has long been cited as one of the leaders in customer loyalty, and the brand allowed its loyalty program members to reap rewards with a campaign in June that connected diners by text message during the NBA Finals. During the first four games of the championship series between the Golden State Warriors and the […]

Chipotle launches loyalty program in Canada, may test walk-up windows

Chipotle Mexican Grill has joined the loyalty game in Canada by launching Chipotle Rewards in the country. Chipotle implemented its U.S. loyalty program in 2019 and has since 28 million members enrolled, making it among the fastest-growing loyalty programs in the industry. Now, the brand is focusing its loyalty efforts on capturing a corner of […]

Food is building a new home in the metaverse

What is the metaverse and how do restaurants fit into it? That’s a question the industry is likely to be pondering more and more over the coming months and years. Some experts predict that the augmented reality of the metaverse could eventually become a multibillion-dollar business with the potential to disrupt and even dominate the […]

Integrating digital & on-site experience is key to driving restaurant sales

A new report from Paytronix has found that restaurant managers are increasingly looking to integrate physical and online customer experience as a key component of their innovation strategy to boost restaurant sales. The 2022 Restaurant Friction Index found that a cross-channel ordering experience has become an integral approach. Four in 10 (41 per cent) of […]

Starbucks beefs up first-of-its-kind loyalty rewards program union with TD

In response to the growing emphasis on loyalty rewards programs and a large uptick in its own program, Starbucks has boosted the incentives available to customers through its partnership with TD Canada. The partnership was first announced in 2020 as a first-of-its-kind collaboration within the QSR category in Canada, integrating Starbucks’ loyalty rewards program with […]

Loyalty programs: bankable points vs. punch cards

By Megan Prevost Everyone has their favourite restaurant. The one they go to when they want to celebrate or need a pick-up. The one that they pick when they can’t think of anything else. How do you think these restaurants become such a staple in people’s lives? Oftentimes, delicious food and a great experience keep […]

When it comes to customer loyalty, mobile apps are the key to the lock

A new authoritative report has found that nearly half of diners engage with a customer loyalty program in at least one way in at least one type of restaurant, and adds that mobile apps appear to be the key to maximizing this interest. PYMNTS and Paytronix’s Digital Divide Report: Minding The Loyalty Gap has spotlighted […]

Restaurant gift cards set to be a popular stocking-filler

Customers have shown their loyalty to and support of local restaurants throughout the difficult circumstances of the pandemic, and that looks set to continue this holiday period. The U.S. National Restaurant Association estimates that nearly two-thirds of consumers hope to receive restaurant gift cards for presents this winter. New research from the NRA found that 62 […]

McDonald’s Canada launches overhauled loyalty program

In a time when restaurant chains are recognizing the increased importance of having an extensive loyalty program, McDonald’s Canada is stepping up its game. The fast-food giant launched its first ever points-based customer rewards scheme on November 16, called MyMcDonald’s Rewards. Customers can now earn points on every menu item (excluding delivery), earning 100 points […]