The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home. By Peter Klayman With the pandemic altering the definition of “normal” across industries, Quick Service Restaurants (QSR) have been amongst the fortunate few able to stay afloat. While foot traffic to fast food and […]
In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
The debate around third-party delivery apps is intensifying amid the economic impacts of COVID-19 By Tom Nightingale For the foodservice businesses and restaurants that have been able to survive the last 12 months of COVID-19 pandemic, keeping up with the fast rate of change has been vital. In particular, operators across the country have had […]
A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth
Digitizing customer loyalty is the way forward for foodservice operations as the pandemic continues into 2021.
Restaurants and operators must be careful not to cede control over customer loyalty as off-premises consumption becomes the norm.
2020 has been a difficult and painful year for foodservice operators. What can restaurateurs do to retain their brand equity?
By David Swanston Even though Canadian diners are spending more and restaurant visits are on the rise, operators are faced with a growing number of challenges when it comes to trying to improve stagnant revenues. Whether it’s trying to hold on to fickle customers looking for change or simply the reality of an overcrowded foodservice […]