How does your marketing strategy measure up?

By Kamron Karington Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe. Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer […]

High Liner Foods announces a repositioning of their Canadian foodservice business

Press release High Liner Foods (“the Company”) announces changes for its Canadian foodservice division. High Liner Foodservice in Canada has been repositioned and rebranded as High Liner Culinary, with a strong focus on culinary innovation and customer relationships to complement its strong sourcing and supply chain expertise. This repositioning and rebranding resulted from in-depth customer, […]

Customer analytics: Do you know what you need to know?

By Don Gray Wikipedia defines analytics as the discovery and communication of meaningful patterns in data and also categorizes different types of analytics such as descriptive, predictive and prescriptive analytics. For those interested in the science around analytics, the above descriptions are a good starting point on a somewhat complex subject. Human beings are naturally […]

Three steps to get, retain and develop your customers

By Matt Rolfe The purpose of the majority of marketing and promotions activity is to drive people into your business. It is a way to get customers inside your four walls rather than those of your competitors. Based on all of the activity to drive people into your location I encourage you to ask yourself […]

Milk, yogurt and ice cream lead the way in dairy beverage trends

By Aaron Jourden Dairy is proving to be a key ingredient in some of today’s trendiest and most craveable beverages at restaurants. Milk, yogurt, ice cream and other dairy products add sweetness, richness, texture and body to popular beverages like milkshakes, smoothies and coffee. Dairy is also a central component in up-and-coming ethnic specialties like […]

JOEY Restaurants launches first proprietary mobile payment app

Press release Guests can now pay bills, track receipts and split cheques through their iPhone Today, JOEY Restaurants launches JOEY PAY, its first proprietary mobile payment iPhone app. Everyone that downloads the app and creates an account before April 21st, 2016 at midnight will receive a $10 gift card loaded into their profile. JOEY PAY […]

Six tips to protect your restaurant from CASL

By Diane Chiasson Some major changes are coming our way for email and text message marketing in Canada. On July 1st, 2014, the Canadian Anti-Spam Legislation (CASL) will come into effect, and it’s one of the most aggressive anti-spam laws in the world. In a nutshell, you can no longer email or text anyone in […]

Six consumer demographic and buying trends

By Diane Chiasson The world is changing quickly, as are the demographics of consumers with the most spending power, as well as their buying habits. This means that your restaurant operation needs to change and adapt as well in order to be successful. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice […]

Eight rules to creating a menu for recession-stricken customers

By Diane Chiasson Everyone in the restaurant industry knows that your menu is your most important marketing tool. What’s on your menu – whether it’s online, a brochure in the mail or regular foot traffice – will either convince potential customers to walk into your restaurant … or keep walking. But before you rip up […]