By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]
DoorDash has launched a suite of advertising offerings to help restaurants and consumer packaged goods brands reach consumers on the delivery platform. Local restaurants can now use new self-serve Sponsored Listings that appear at the top of relevant search results and only pay for ad placements that result in orders, not for clicks or impressions. […]
By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]
The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]
Digitizing customer loyalty is the way forward for foodservice operations as the pandemic continues into 2021.
Press Release A new report released today by Eagle Eye, a leading SaaS digital marketing provider, reveals a significant shift in Canadian consumer dining habits and their attitudes toward food and beverage brands, presenting new revenue opportunities for Canadian businesses heading into 2019. Eagle Eye’s report, Changing Tastes & Flavours: Canadians’ Attitudes Toward Food and Beverage Brands […]