By Doug Radkey Canada may be heading into a summer that gives bars and restaurants a rare opportunity. Not because costs are easing (hint: they aren’t) and not because guests have suddenly become less price-sensitive (hint: they haven’t). But because more Canadians appear likely to stay closer to home, travel more domestically, and look for […]
By Doug Radkey Sales don’t pay your bills; profits do. In an industry that is obsessed with topline revenue and social media impressions, we often forget the number that really matters: your bottom-line profits. It’s easy to boast about a small independent restaurant generating $1.5M in revenue, for example, especially when average guest spend is at […]
By Doug Radkey Do you market your restaurant spontaneously, or do you have a true marketing playbook in place? If you said both, great answer! Marketing is not intended to be static. You simply cannot “plan it and forget about it.” It’s imperative that you consistently check in on your marketing playbook and the efforts […]
By Doug Radkey Being a leader isn’t easy. It takes a multitude of characteristics to become an innovative, collaborative, and successful leader. Goal-setting, decision-making, and massive amounts of action are vital to rise to the top and it requires vision, self-awareness, collaboration, communication, optimism, and adaptability to lead a team. As a leader, you will […]
By Doug Radkey Consumers and restaurant operators alike are hoping and wanting to get back to “normal”, but as the winter months set in and when patios can no longer withstand the drop in temperatures, there is once again a heightened awareness of caution around indoor dining. Pair this with the daily news of increasing […]
The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]
Foodservice operators and businesses must recharge and reframe rather than simply remaining in survival mode.
One segment of the foodservice industry that may see some of the greatest changes of all post-COVID-19 is the beloved buffet.
