Ensuring a quality draught beer experience with clean taps

By Roger Mittag I’m going to start this discussion with a simple premise: The consumer should be at the heart of every draught beer decision you ever make. It takes seven seconds to make a first impression, and we all know how important that is. So, a properly poured and served draught beer leaves a […]

How your beer glassware can serve up better profits

By Roger Mittag Glassware is one of those intangible items in hospitality that is often taken for granted. For centuries in North America, beer glassware has not been given a second thought. However, things have changed for the better. Breweries are now developing glassware that is designed to enhance the flavour and aromatic profile of […]

Increasing the profitability of draught beer

By Roger Mittag For as long as I can remember, beer has been ‘just’ beer. It has been refreshingly easy to drink and for the longest time, most beers tasted the same. The harsh reality is that most draught beer purveyors simply didn’t give it a second thought. Sure, we all need draught beer but […]