How to make your customers feel like family

By Megan Prevost Every business wants to be loved on a level that makes its customers feel like family from the moment they walk in. But this doesn’t happen by accident; knowing where to start building that loyal relationship can be tough. How do you make your customers feel like family? Put a little work […]

B.C.’s Hands-on Cook-off contest returns for 10th year

Press Release B.C.’s popular Hands-on Cook-off contest returns on April 15 with the heartfelt goal of encouraging families to celebrate the importance of cooking and eating together. From April 15th to May 15th, families across B.C. are invited to participate in this unique video challenge that aims to inspire kids, teens, and adults to cook together and reap the valuable […]

Making the case for family engagement in restaurants

By Jasmine Kafka The family segment comprises roughly 50 per cent of restaurant revenues in casual dining, with an average cheque 83 per cent higher than couples or seniors (based on The NPD Group CREST Study, 2010). Leading industry consultants forecast that family dining visits will increase this year, as the economy improves and restaurants […]

Restaurant mascots are more relevant than ever

 By Jasmine Kafka Today, restaurant marketing strategies often include exploring the latest and greatest trends such as mobile payments, micro-restaurants (think food trucks) or the happy hour phenomenon. Despite the abundance of new marketing trends at a restaurant’s disposal, there’s always room for a staple 20th century branding tool, the mascot. If used successfully, restaurant […]