7 ways to grow your restaurant’s social media following

By Mark Plumlee The restaurant industry is increasingly being driven and impacted by social media. Apps like Instagram, TikTok, and Facebook can help you generate more website hits, create buzz, and contribute to your restaurant’s overall success. Think of it this way: if each post is like a mini billboard, then the more followers you […]

Plating your food the way customers want to see it

What factors go into planning your plating? Do you consider what customers might find appealing or what your presentation says about your restaurant? Studies show that 18 per cent of diners think that when food looks better, it tastes better. Making your plating a priority means taking several factors into consideration.   The plates Consider […]

Food photography is a crucial part of your menu

Is your food photography translating to sales for your restaurant? 82 per cent of people say they would order a dish based on its photo, so appealing photos can mean more profits. In fact, restaurants switching from a text-based online menu to a photo-based menu reported increased conversion rates of 25 per cent. Whether you’re […]