Make your restaurant an occasion destination

Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables […]

Desserts are your menu’s sweet spot

Making the most of your menu means adding desserts to the mix. 21 per cent of diners say that they’ve eaten dessert in the last 24 hours, but studies show that number is actually closer to 63 per cent. Following the trends and appealing to demand are the tricks to making desserts the star of […]

Understanding your customer types can improve profits

Getting to know your customers is the secret to building long-lasting relationships and loyalty for your restaurant. These days, it’s even easier to get to know your customers, with the technology available to delve into your customers’ likes and dislikes, menu favourites, dietary restrictions, celebrations, and more. In fact, 82 per cent of customers are […]

Setting your patio up for success

Canadians sure love patio season, so get your restaurant ready for that summer rush! With many restaurants seeing even slimmer profit margins, as labour and inflation continue to be a challenge, operators may be feeling the pressure to draw customers in and fill their seats. And while opening a new seating area can be a […]

Why restaurants should stop using long-form surveys

By Austin Verner Does your restaurant use surveys to solicit feedback from your guests? Surveys can be an effective tool in connecting with your customers, identifying opportunities for improvement, and building on practices that are working for your business – if you’re doing it correctly. According to reports, 20 per cent of your customers account […]

Lower wait times to raise your restaurant’s revenue

As a restaurateur, prioritizing your guest experience is vital in garnering return visits, and longer wait times could be hindering your restaurant’s success. Nobody likes waiting, and your diners are no exception. In fact, a study of 94,000 diners found that the revenue of a popular restaurant increased by 15 per cent when wait times […]

Attract couples to your restaurant with date nights

By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than […]

Are more people turning to fine dining in 2022?

By Megan Prevost The COVID-19 pandemic has had a diverse array of particular effects on the ways Canadians think about food. In its earliest phases, the pandemic forced many people into a long-term lockdown with a very limited bubble of social connection. For obvious reasons, dining out at restaurants was taken off the table for […]

The 360-degree dining experience & the new climate of guest impulse

By Laurent May Restaurants across the country are reopening and the hospitality industry is reemerging in a post-pandemic world. However, guest expectations have shifted as new technology was introduced over the pandemic to keep dining guests comfortable and safe. On-premise guest experience is traditionally guided by the server, as they drive the service from beginning […]

Developing staff engagement for a positive guest experience

By Doug Radkey Engaged and motivated employees are at the heart of positive restaurant experiences. Working at a restaurant or any hospitality-related business needs to be more than just another paycheck. Restaurant operators need to remember that money is not a motivator – it is a satisfier. When employees are satisfied and engaged, everyone wins. […]