Canadian chefs rebrand

Press release The Canadian Culinary Federation (CCFCC) is changing its brand to meet the needs of an evolving hospitality industry. The CCFCC has engaged HOUSE Media Group to help us rebrand to Culinary Federation (CF). The first step in the rebranding process is to rebuild our web presence and social media platform. Our new website […]

Are you getting the most out of your post-trade show marketing tactics?

By Robert Lyons So you planned for your trade show and hopefully got some tips from our first article in this series on how to create pre-show buzz. Then during the show you connected with industry colleagues and potential clients and maybe even took a few pointers from our second article in this series on […]

How to keep the momentum going during a trade show

By Robert Lyons Our previous article in this series on how to ensure a successful trade show experience discusses tips on how to create pre-show buzz. If you’ve read the article, you may remember that we shed light on the importance of keeping attendees’ needs top-of-mind and provide three very important questions for you to […]

Creating pre-trade show buzz: Three questions to ask yourself

By Robert Lyons You did it. After what feels like an eternity of getting ready for “the show”, the day has finally arrived. Your booth and signage are up; marketing collateral and products are appealingly visible; sales reps are eager and ready to schmooze. After all, trade shows are “the place to be” when it comes […]