Millennials changed foodservice. Now their kids are doing the same

By Mark Jachecki Millennials are entering parenthood, and not surprisingly, their kids are picking up on their food savvy, creating an increasingly important family demographic in commercial foodservice in Canada. Brands have noticed, too. Operators and chains that didn’t offer kids’ menus previously, like Tim Hortons, have recently rolled out menus intended to appeal to […]

Insight into family-friendly dining from the NRA Show

By Laura Zaplantynsky-Bell Kids and family marketing insights from the NRA Show, Chicago, May 20-23, 2017 Upon returning home from the annual National Restaurant Association Show in Chicago — the largest annual gathering of the restaurant, foodservice and hospitality industry — we at Kidzsmart reflected on all the fascinating new trends impacting our industry, including […]

McDonald’s Canada fosters appetite for reading with new Happy Meal books program

New initiative allows families to choose a book or toy with every Happy Meal purchase McDonald’s Canada is turning a page on its Happy Meal offerings with their new book program which allows families to choose a book or a toy with their Happy Meal purchase. In partnership with award-winning Kids Can Press, the largest […]

White Spot’s iconic Pirate Pak enters the digital age

Press release ‘The Cluckaneers’ set sail on the W.S. Legendary Pirate Pak February 13 On Monday, February 13, White Spot will officially launch the first 3D augmented reality kids program by a Canadian restaurant chain. The interactive Pirate Pak features a fresh cast of animated characters and revamped treasure map, plus the new W.S. Legendary pirate ship […]

Five engagement tips for kids at your restaurant

By Jasmine Kafka Going out for dinner with the family is a treat—especially for the kids! How your servers interact with these young guests can make or break whether they return. After 15 years studying, testing and producing kids’ engagement activities, we’ve learned a thing or two on encouraging repeat patronage, especially for families with […]

Game on! Triple O’s supports KidSport BC on October 21

Press release Triple O’s seventh annual KidSport Day takes place at 37 restaurants throughout the province on Friday, October 21. The fundraiser helps financially under-privileged kids gain life skills like teamwork and self-confidence from participating in organized sports. Donations cover annual sports registration fees for kids 18 and under, and all dollars raised go back to kids in […]

Friends of We Care 3-pitch charity softball tournament and fundraising event calendar

Press release Friends of We Care is launching a 3-pitch charity softball tournament in support of kids with disabilities. Details are below: 3-Pitch Charity Softball Tournament *NEW DATE* Thursday, September 22, 2016 Powerade Centre, 7575 Kennedy Rd S, Brampton, ON L6W 4T2 Game Play: 8:00am – 4:00pm Register online: or click here to download the […]

Pirate Pak Day returns August 10!

Press release White Spot fundraiser provides summer camp experience for kids in need Ahoy! On Wednesday, August 10, buccaneers both young and young-at-heart can re-live childhood memories by ordering an Adult Pirate Pak at sixty-one White Spot restaurants throughout British Columbia and four locations in Alberta. For the seventh consecutive year, a toonie from the sale of every Pirate […]

Save the date! Taste the difference and make a difference with Pizza Nova

Press release It’s the most anticipated day of the year for pizza enthusiasts – mark your calendars! On Tuesday, May 10th, Pizza Nova will host their 17th annual That’s Amore Pizza For Kids day in support of Variety Village –The Children’s Charity. From 11:00am-9:00pm, customers can walk in to any of the 130+ participating locations […]

Why millennial families are important

By Laura Zaplatynsky-Bell Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from […]