Insight into family-friendly dining from the NRA Show

By Laura Zaplantynsky-Bell Kids and family marketing insights from the NRA Show, Chicago, May 20-23, 2017 Upon returning home from the annual National Restaurant Association Show in Chicago — the largest annual gathering of the restaurant, foodservice and hospitality industry — we at Kidzsmart reflected on all the fascinating new trends impacting our industry, including […]

Five engagement tips for kids at your restaurant

By Jasmine Kafka Going out for dinner with the family is a treat—especially for the kids! How your servers interact with these young guests can make or break whether they return. After 15 years studying, testing and producing kids’ engagement activities, we’ve learned a thing or two on encouraging repeat patronage, especially for families with […]

How fast casual restaurants can foster customer loyalty with a lasting impression

By Jasmine Kafka Fast casual restaurants have the perfect recipe for families-on-the-go: convenient, fast and often featuring healthy meal options. Plus, no clean up! The question is, how do you create a meaningful connection with your customer when their visits are brief and interactions are minimal? Fast and fantastic first impressions It may be cliché […]

Kidzsmart achieves Parent Tested Parent Approved Seal of Approval

Press release Kidzsmart Concepts Inc. is delighted to announce today that its kids’ programs for Boston Pizza and Black Bear Diner have been awarded PTPA’s Winner’s Seal of Approval.  PTPA Media operates North America’s largest volunteer parent testing community, with over 70,000 parents. It is one of the most recognized seals in North America. Parents looking for […]

Making the case for family engagement in restaurants

By Jasmine Kafka The family segment comprises roughly 50 per cent of restaurant revenues in casual dining, with an average cheque 83 per cent higher than couples or seniors (based on The NPD Group CREST Study, 2010). Leading industry consultants forecast that family dining visits will increase this year, as the economy improves and restaurants […]

Why millennial families are important

By Laura Zaplatynsky-Bell Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from […]

Four marketing strategies to help you increase family dining occasions

By Jasmine Kafka How can restaurants that cater to families gain a competitive edge in today’s fierce market? The NPD Group’s latest study examined a number of unique restaurant visits as opposed to the traditional breakfast, lunch and dinner segments. NDP’s CREST report found 18 unique visit situations, of which family visits accounted for 20 […]

Staying on trend with healthy kids’ menus and menu labeling

By Jasmine Kafka Consumer trends are reaching the point where restaurant operators need to seriously consider adding healthier items and nutritional information to their kids’ menus. 78 per cent of Canadian parents state that health and nutrition are important factors in their purchasing decisions at restaurants (Menu Labelling Remains Important Issue for Canadians, Technomic, 2014). […]

Restaurant mascots are more relevant than ever

 By Jasmine Kafka Today, restaurant marketing strategies often include exploring the latest and greatest trends such as mobile payments, micro-restaurants (think food trucks) or the happy hour phenomenon. Despite the abundance of new marketing trends at a restaurant’s disposal, there’s always room for a staple 20th century branding tool, the mascot. If used successfully, restaurant […]

Smart insights: Marketing your restaurant to moms

By Jasmine Kafka Below are key highlights of the recent Marketing to Moms Conference in Chicago, combined with Kidzsmart’s insights on moms and families. Overall, moms describe themselves as being time-starved; their job is a balancing act of a number of often overwhelming priorities, and they usually feel like they are failing. Today’s moms are […]